We are seeking a detail-oriented and strategic Web & Campaign Analytics Consultant to support performance measurement across two healthcare-focused websites—one patient-facing and one targeting healthcare professionals (HCPs). This is a part-time, remote contract role.

Key Responsibilities:

• Lead Google Analytics strategy to optimize tracking on web pages built with the Shorthand platform
• Analyze performance data from email and social media campaigns driving traffic to two distinct sites
• Develop a strategy to capture and report on user-level data for an HCP product on a non-gated website (no registration required)
• Create client-facing PowerPoint templates for campaign reporting across 5–10 products, designed for easy updates and reuse

Qualifications:

• Proven experience with Google Analytics (GA4 preferred) and marketing data strategy
• Strong understanding of digital campaign measurement, reporting, and insights
• Ability to communicate technical data clearly to clients and non-technical stakeholders
• Experience working with healthcare-related websites and/or privacy-compliant tracking strategies is a plus
• Excellent attention to detail and ability to work independently in a remote setting

This is a great opportunity for a consultant who enjoys solving complex tracking challenges, developing scalable reporting tools, and helping teams make smarter data-driven decisions.