The Web And Mobile App Development Manager Will

• Analyze key metrics and performance data to measure the success of web and mobile app initiatives, identify areas for improvement, and make data-driven decisions.
• Write and manage code and coding projects for both Web and Mobile Apps, overseeing external and internal developers
• Stay informed about industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation and differentiation.
• Develop, manage, and update our digital analytics strategy
• Review web and app database using SQL, identifying KPIs and other metrics, for impactful insights on how these channels are contributing to the Pathways.org Mission.
• Oversee Digital Marketing Analyst collect, filter, and process statistical data derived from our marketing efforts and translate it into actionable insights
• Keep track of our marketing initiatives and compile reports on KPIs, such as conversion rates, site traffic growth, and customer satisfaction rates
• Spot crucial growth opportunities and identify areas in which our analytics capacities are lacking
• Gauge the effectiveness of our current analytics tools and solutions, pinpointing improvement areas, and suggest alternatives
• Analyze target market segments and traffic trends for optimization and content opportunities
• Drive user engagement, optimize customer experiences, and increase conversion rates
• Develop and optimize landing pages and conversion funnel A/B tests to improve conversion
• Manage implementation of SEO initiatives (manage agency partnerships, work with internal creative teams to optimize website, track rankings and performance, etc.)
  
  

Pathways.org is seeking a self-starter with an entrepreneurial spirit who can help create and optimize content.

Reporting Relationships

Reports directly to Director of Digital Strategy

Knowledge, Skills & Abilities Required

• Bachelor’s degree required.
• Masters in tech, information design, strategy or related field preferred
• 4+ years of full-stack software development experience for web and mobile applications.
• At least 2 years of experience with:
• Implementing pixel perfect frontends from designs, particularly using Figma
• Modern JavaScript frameworks, particularly React and Next.js
• React Native
• HTML/CSS
• Node.js
• GraphQL API development
• RESTful API integrations
• Relational Databases (PostgreSQL, MySQL, etc.)
• Some experience with:
• AWS (Cognito, S3)
• Firebase
• DevOps
• CI/CD
• FHIR/HL7
• Experience with software project management tools such as ClickUp, Notion, Linear, Jira, etc.
• Experience managing teams of software developers and designers
• Ability to interact and communicate with both technical and non-technical stakeholders
• Deep knowledge of online marketing metrics and reporting tied to SEO, advertising, social media, user journeys, segmentation and personas, user experience, survey and feedback tools, website reporting tools, and customer experience/web analytics
• Deep understanding of the customer journey, user experience, and analytics
• Proven track record and deep understanding increasing user experience and increasing strategies for increase digital reach and user experience
• Experience with mobile app analytics tools and A/B testing methodologies
• Familiarity with design thinking principles and UX/UI best practices
• Passion for mobile technology and a drive to deliver exceptional user experiences
• Able to present concepts clearly and accurately and to keep others informed
• Self-starting, capable of working independently while also functioning and contributing as part of a fast-paced team
• Organized and able to prioritize projects and meet multiple deadlines
  
  

Working Conditions

Normal office environment with little or no exposure to dust or extreme temperature. Hybrid position Tues, Wed, Thurs in office at the Shirley Ryan AbilityLab.

Pay and Benefits*:

Pay Range: $82,311.00 annually - $136,642.00 annually

Benefits: Shirley Ryan AbilityLab offers a comprehensive benefits program that is competitive with our industry peers in our geographic locations: https://www.sralab.org/benefits

• Benefits and benefits’ eligibility can vary by position. Actual compensation will vary based on applicant’s experience and qualifications, as well as internal equity.
  
  

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.