Prose on Pixels

Web Analytics and Tag Manager Specialist

Chennai, TN, IN

12 days ago
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Summary

Primary Technical Responsibilities

  • Set up, organize, and maintain GA4 and Google Tag Manager accounts for our client's diverse website portfolio.
  • Monitor data quality across the organization and ensure consistent metrics reporting and adherence across digital properties and traffic drivers.
  • Ensure OneTrust Cookie Compliance for the websites, aligning with client policies and geographic requirements.
  • Maintain consistency in tags, naming conventions, and data across the organization and with third-party media and data partners.
  • Offer recommendations and strategies for website and tagging enhancements based on web analytics data and business goals.
  • Collaborate with clients to define key performance indicators (KPIs) and refine the broader Omnichannel Reporting Suite managed by another party.
  • Provide high-level SEO recommendations and best practices for current and future site development (preferred).
  • Generate ad-hoc reports and presentations on website metrics, trends, and overall performance.

Required Skills

  • Strong understanding of website tagging and best practices, including Google Tag Manager implementation and Cookie Compliance.
  • Proficiency in Google Universal Analytics, GA360, and GA4 account administration, as well as report and dashboard creation.
  • Experience in data visualization and SEO is a plus.
  • Familiarity with media reporting tools such as Google Campaign Manager, Google Ads, and Search Console.
  • Join our team and leverage your skills to drive effective data analysis, enhance our clients' websites, and contribute to the growth and success of our brands.
  • 1-3+ years of experience.

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