Location: San Francisco Bay Area or Los Angeles, CA (required) 

At Everfit, we're on a mission to build the future of personalized fitness. We connect coaches and clients seamlessly through a global wellness marketplace where anyone can find the perfect coach - regardless of budget, goals or location. With nearly 200,000 coaches in 200+ countries, our platform supports not only personal trainers, but Olympic athletes, military trainers, celebrity coaches, cancer rehab specialists, and everyday heroes transforming lives through fitness. We’re not just helping people get stronger—we’re helping coaches build thriving businesses that make a real impact.

From workouts and nutrition to habit coaching, payments, and client communication, Everfit brings it all together with a powerful layer of automation to help coaches scale their impact and grow their business. We're integrating next-gen AI sidekicks - smart assistants that help coaches program and unlock deep health insights in real time. Imagine if Jarvis from Iron Man doubled as your personal fitness strategist!

We are seeking a dynamic, creative, and design-savvy VP, Global Head of Marketing to join our executive team. If you have bold, adventurous ideas and a deep passion for the intersection of fitness, AI, and technology, this is the role for you. 

Location: Our executive leadership team is based in the San Francisco Bay area. Though we don’t have a regimented in-office policy, we believe the best work is done when we’re together. We will meet in-person about twice a week if you’re based in the SF Bay Area or once a month if you’re based in Los Angeles (you’d fly to SF for a few days depending on business needs).

Your Impact: 

• Develop and Execute Full-Funnel Marketing Strategy: Build and own a comprehensive marketing roadmap to drive growth across B2B and B2C. Ensure alignment across all channels—from paid channels, product marketing, content, and webinars to engagement, partnerships, affiliate, and referral—with a consistent, compelling brand narrative.
• Creative Brand & Campaign Leadership: Lead the vision and execution of bold, imaginative campaigns across digital, social, and video channels. Collaborate with the creative team on standout moments—viral campaigns, video storytelling, and high-impact creative that breaks through the noise.
• Data-Driven Growth & Performance Marketing: Own performance across all paid media, managing a multi-million dollar budget. Leverage analytics to optimize channel ROI, identify key opportunities, and make informed, scalable decisions.
• Brand Positioning & Storytelling: Shape and evolve Everfit’s brand identity, ensuring it resonates across markets and channels. Bring clarity, energy, and consistency to how we tell our story.
• Product-Led Growth & Conversion Optimization: Partner closely with the product team to drive PLG initiatives, optimize conversion funnels, and fuel adoption through creative, go-to-market campaigns.
• Affiliate, Webinar & Creator Marketing: Grow and scale Everfit’s affiliate and partner programs. Lead webinar strategies and activate influencers, creators, and prosumers to build awareness and reach.
• Everfit Academy & Marketplace Integration: Collaborate with our content and marketplace teams to maximize the impact of Everfit Academy and support the launch of a global wellness marketplace.
• Team Leadership: Help build Everfit’s dream marketing team. Hire and empower marketers in performance, growth, and affiliate marketing, along with creative leads across paid, content, creator, and viral marketing.
• Global Market Expansion: Design and execute localization strategies and community-driven campaigns to expand Everfit’s brand globally.

Who You Are:

• 60% Creative, 40% Analytical: A marketing visionary with strong creative instincts, a good eye for design, and an understanding of what’s trending in social media and current events. You bring bold, idea-rich thinking balanced with analytical rigor.
• AI-Curious & Trend-Savvy: You stay up to date with the latest trends in AI - especially how creators, designers, and marketers are leveraging AI tools to push boundaries and increase productivity. You believe in fostering an AI-first culture and know how to implement it in creative and scalable ways.
• Growth-Minded & Hands-On: Excited by fast-paced, high-growth environments with a passion for building and scaling brands.
• Experienced in Growth Marketing: Proven track record in performance marketing, demand generation, and customer acquisition.
• Passion around Fitness and/or Tech: Prior work experience in fitness, lifestyle, or technology-driven brands. 
• Exceptional Leader & Team Builder: Ability to hire, manage, and mentor a dynamic marketing team.
• Collaborative & High-Energy: Enjoys working with cross-functional teams and thrives in a fun, vibrant company culture.
• Global Perspective: Comfortable driving international growth strategies and brand positioning.

Why Join Everfit?

• Be part of an AI-first company redefining fitness and wellness.
• Help build the future of personalized wellness with AI agents and a groundbreaking B2C marketplace for training and coaching.
• Work in a collaborative and fast-paced environment with a team that values dedication, creativity, and joy.
• Opportunity to shape the future of a high-growth global startup.
• Engage with a passionate, high-energy global team across Vietnam, the US, and the UK.

If you’re ready to take Everfit to the next level and build a world-class marketing engine with creativity, data, and AI at its core—we’d love to hear from you!

How To Apply:

• Email [email protected] and include the role's title "VP, Global Head of Marketing" in your subject line.
• Include your Resume and a Cover Letter explaining why you would make the best fit for Everfit.

Everfit.io is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.