Overview:

The Visual Brand Coordinator, West will be responsible for executing a compelling brand story based on the global visual directive provided to drive brand awareness, meet sales objectives and maximize profitability across wholesale. This role will manage the maintenance of wholesale environments which promote the VB brand and deliver the ultimate customer experience. They will host all product knowledge, brand and visual merchandising trainings in all locations. This person will need to have a well-developed understanding of the VB Visual presentation standards and strong business acumen, effectively balancing aesthetics with productivity, and be extremely creative as well as an effective communicator and trainer.

The preferred Candidate will live in the Los Angeles Area.

Responsibilities:

Visual Merchandising and Brand Excellence

• Execute Wholesale Visual Directives within territory, ensuring key products are selected and displayed to maximize business opportunities.
• Drive consistency, quality and sophistication of the Visual Merchandising implementation on all product categories within wholesale.
• Implement all VB VM standards, product mapping and brand storytelling while promoting nuances in key demographics, crafting the VB sensibility to drive sales based on weather, location, product exclusives, clientele and environment layout.
• Support display installations, brand activations and scheduling coordination in territory to meet brand exceptions and deadlines.
• Collaborate with wholesale partners on all brand and product launches, trunk shows and events effectively executing corporate guidelines, PK trainings, and signage.
• Maintain wholesale environments to VB Standards including scent, furniture, fixtures, lighting, plant life and prop layer etc. and effectively communicate to key partners based on individual location needs.
• Manage Visual BOH providing communication on distribution or discard list and organizational needs to ensure ease of access and cleanliness.
• Train Wholesale partners on VM standards, best practices and upkeep; holding all teams accountable to these expectations.
• Develop and manage travel schedule, budget, schedule alignment and communication with Wholesale partners.

Training and Communication

• Train Wholesale partners on key seasonal brand messages, product knowledge, floor set management and adaptation to space/environment based on local business.
• Reasonable for all training documentation and communication from Corporate Partners.
• Develop Wholesale partners’ core skills to include communication, brand messaging, visual standards, time and organization.
• Conduct comp explorations and communicate competition across product categories, visual strategies, display and seasonal time cadence.
• Communicate product takeaways to appropriate cross functional and corporate departments, including sell-thru, assortment wins and misses.
• Keep a clear line of communication with Wholesale partners on any orders, floor set executions and visual display arrivals.
• Attend all Visual Merchandising meetings to stay up to date on department priorities, initiatives and trends.
• Report all Visual and product recaps, and Visual Impact photos to Visual Brand Managers and Corporate Wholesale Managers in a timely and concise manner.

Qualifications

• 1-2 years’ experience leading visual execution in a fast paced, retail or wholesale environment, multi- unit experience ideal.
• Expert knowledge implementing visual merchandising strategies and standards across multiple categories.
• Experience training teams on product knowledge, brand awareness and visual exceptions.
• Ability to travel up to 75% of the time and work a flexible schedule based on visual execution needs.
• Experience working independently and with a team while handling multiple projects concurrently.
• Capable of independent problem solving in a timing manner.
• High level of accuracy and meticulous attention to detail, prioritization, organization and time-management skills.
• Knowledge of design software, such as PowerPoint, Excel and Microsoft Word.
• Ability to lift and/or move up to approximately 50 pounds, climb ladders and move fixtures
• Comfortable standing, walking, bending, and kneeling for extended time.
• Available to work a flexible schedule including early mornings, late evenings.
• Must have reliable transportation and have a valid driver’s license.

The hourly rate for this role is between $24.00 and $26.00. The relevant hourly rate will vary depending on wide range of factors that are considered in making compensation decisions, including but not limited to, skill sets, experience, training, degrees, and certifications. The hourly rate is just one component of our total compensation offerings, which consist of a comprehensive benefits package as well as a short-term incentive program, clothing allowance, and merchandise discounts.

At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.

Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.