Job Information Date Opened 03/25/2025 Job Type Full time Industry Marketing Work Experience 1-3 years City Delhi State/Province Delhi Country India Zip/Postal Code 110044 Job Description TL;DR Version: Who: Someone who enjoys the art of storytelling through video, is creative in their approach, and has a strong sense of visual aesthetics and narrative What: Transform raw footage into captivating narratives for our Social Media and YouTube platforms to craft visually compelling stories that resonate with our audience and keep them coming back for more. Why: If you want the opportunity and creative freedom to craft stunningly captivating videos and experiment with the coolest and latest editing trends, this is the right place for you. About us: Kraftshala is on a mission to help a million students launch their careers in marketing, sales, and more. We’ve already helped thousands of students launch their marketing careers in companies like Performics, Sokrati, GroupM, Nykaa, Tata Cliq, Coursera and are looking to add hundreds of thousands more in the coming decade. Kraftshala is backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants. What you will be doing: Collaborating with the marketing and creative teams to bring video concepts to life across platforms like social media, YouTube, and websites. Crafting engaging videos that resonate with the audience, ensuring they reflect the brand’s style and messaging. Editing raw footage in both English and Hindi, adding music, sound effects, transitions, and graphics to elevate storytelling. Staying in tune with the latest video trends and editing techniques to keep our content fresh and impactful. Contributing to brainstorming sessions, sharing ideas to create content that captures attention and drives engagement. Managing multiple projects efficiently, ensuring timely delivery without compromising on quality. Approaching challenges with a problem-solving mindset, offering creative solutions during the editing process. Must-Have Skills: 1-3 years of experience in video editing with a strong portfolio showcasing creative and engaging video content. (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for) In-depth knowledge and expertise in tools like Premier Pro, After Effects, Photoshop, and Illustrator Understanding of different types of color grading & audio editing techniques Hands-on experience of social media platforms and their respective video formats and best practices ⁠Creative thinking, a keen eye for visual storytelling & a strong sense of aesthetics Awareness of the latest trends and techniques in video editing Strong attention to detail and the ability to work independently Good-To-Haves: Working knowledge of AI Video Generators Working Knowledge of motion graphics and visual effects What is the recruitment process: As a small team, it’s imperative that we get to know each other before taking the leap. Each conversation with us will last about 30-60 minutes. Typically the whole process takes between 7 - 15 business days depending on your and our schedules. The process will occur over video calls, so you don’t need to worry about travel. Setting Expectations: This will be a call with our HR team to understand your profile briefly and share the details of the selection process. Skill Assessment Interview: This will be a conversation with our Content & Social Media Manager wherein you can expect to be evaluated on the skills needed for the job (mentioned above). Video Assignment: This is a specific assessment designed to evaluate your fit for this role Assignment Review Conversation: This will be a detailed assignment review conversation to go over your submission for the video exercise. Culture fit conversation: A conversation with our Marketing Head to ensure that there is a fit with the Kraftshala Kode. Extending an offer: If all goes well, we will extend an offer that will mention the relevant details. Location: Delhi About Us: We are Kraftshala. We are an online skilling institution committed to playing the long game of building a transformative educational experience for the masses. We call this ‘Scaling with Soul’. Scaling with Soul, to us, means we always prioritise student outcomes– specifically our Placement Rate (percentage of students placed)- over other metrics, such as number of enrolments or company valuation in the coming year. This is, of course, easier said than done. There are painful choices to be made at every stage, from admissions to training to placements, that wouldn’t have been needed were we willing to give up on either of high quality or scale. But in the long run, we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students, their families, recruiters and the broader ecosystem. That’s why we make each of our Placement Reports public, capturing how many students are placed in each batch, in what companies, at what salaries etc. We don’t need to. None of our competitors do (though we’d be happy to be proven wrong and have more educators join us!). Simply put, we have tasted the benefits of an education model grounded in high quality paired with the transparency of student outcomes and now cannot imagine doing it any other way. We are not the largest in terms of enrollments. Nowhere close, actually. Not yet. However, we are proud to be one of the largest, if not the largest already, in terms of actual, verifiable placements. And in terms of Placement Rate, the metric that matters most to us, we are the absolute best in edtech. In the last 4 years, we have placed more than 2000+ students with a Placement Rate of 94% (and improving). This is our long game- to Scale with Soul. We invite you to join us for the play. Funding: Kraftshala is backed by a number of eminent investors, including: Phanindra Sama and Sudhakar Pasupunuri, co-founders at Redbus and early investors in unicorns like Unacademy Amit Kumar Agarwal, Saurabh Garg and Akhil Gupta, co-founders at Nobroker.com (the world’s largest NoBrokerage Property Site and India’s first realty startup unicorn) Sujayathi Ali, Co-founder at ShopUp and Voonik Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A. and Professor, ISB) Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, India's largest SEO/ performance marketing agencies) What do we value (the Kraftshala Kode): Kraftshala is on a mission to become the largest career launchpad in the world. Team Kraftshala is for the ambitious, the forever-learners, and most of all, for those who live to add value to others. In a world where education companies often lose sight of their core, we aim to Scale with Soul, to offer greater value to each stakeholder (including our team) everyday we get bigger. Joining Kraftshala now means becoming part of a story still in its early chapters- one you’ll help shape with your ideas, actions, and leadership. Here are things we care for: We seek a value-adding mindset in prospective team mates. Folks who demonstrate a capacity to understand their users' needs and are willing to go the extra mile to deliver on that, fit right in. We value problem solving skills. We look at problems objectively, work backwards from the user, solve for root causes and optimise for their long-term good instead of our short-term gain. We don’t let processes or hierarchies get in the way of adding value. We believe speed matters enormously in business. We value people who move with urgency, have a bias for action and are willing to take calculated risks in the face of uncertainty. We look for people with high learning agility, those truth seekers who pursue the best data, ideas, and solutions with rigour and open mindedness, and are constantly working to become better today than yesterday. We admire people with ambition & courage to take on large goals. We are seeking to build a team of self-starters who demonstrate high ownership. We aim for consistency and reliability and expect the same from others. Predictability just makes everyone’s life a lot smoother. We believe people who demonstrate candour with care are the most effective: real, open and direct in communication, while still being highly empathetic. We have learnt that Scaling with Soul requires frugality. Resource constraints help sharpen focus and breed inventiveness. We are practical optimists. Our team strongly believes in a better future and takes joy and pride in the fact that we are playing our part to make that future a reality.