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Jobs
New York, NY, US
Synergy Interactive
UX Content Strategist
New York, NY, US
about 2 months ago
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Summary
Key Responsibilities:
Develop scalable, enterprise-level content strategies that align with brand voice and business objectives.
Conduct
content audits, gap analyses, and competitive research
to drive strategy decisions.
Define
content models, taxonomies, and information architecture
to enhance user experience and findability.
Collaborate closely with UX, design, and development teams to create
content-driven experiences.
Partner with SEO specialists to
optimize content for search visibility
using tools like
SEMrush and Screaming Frog.
Establish
content governance frameworks, editorial guidelines, and workflows
for long-term content management.
Work directly with clients and stakeholders to ensure content aligns with business goals.
Develop
content migration strategies
for website redesigns and CMS platform migrations.
Utilize
Google Analytics and user research
to refine strategies and improve engagement.
Qualifications & Skills:
3-5 years of experience
in UX content strategy, including developing and implementing complex content strategies.
Proven expertise in
information architecture, content modeling, and structured content approaches.
Experience with
common CMS platforms
such as
Adobe Experience Manager, Sitecore, WordPress, or Contentful.
Proficiency with
SEMrush, Screaming Frog, and AirTable
for content auditing and organization.
Familiarity with
usability best practices and user research methodologies.
Experience with website analytics platforms like
Google Analytics and Hotjar.
Ability to manage multiple projects simultaneously while meeting deadlines and budget constraints.
A
strong portfolio
showcasing UX-focused content strategy work across
multiple industries.
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