Job Summary

We are seeking a dynamic and results-driven Lead Generation & Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in business development, digital marketing, and lead generation specifically for the US market in IT services. This role requires a strategic thinker with excellent communication skills, capable of driving growth and expanding our market presence.

Key Responsibilities

Business Development:

• Identify and pursue new business opportunities in the US market for IT services.
• Develop and execute strategic business development plans to achieve revenue targets.
• Build and maintain relationships with key decision-makers, stakeholders, and partners.
• Conduct market research to identify potential clients and emerging market trends.
• Create and deliver compelling sales presentations and proposals tailored to client needs.
  
  

Digital Marketing

• Develop and implement digital marketing strategies to increase brand awareness and generate leads in the US market.
• Manage and optimize online campaigns across various channels, including social media, email marketing, PPC, and SEO.
• Analyze and report on the effectiveness of digital marketing efforts, making data-driven recommendations for improvement.
• Collaborate with the content team to create relevant and engaging content that resonates with the target audience.
• Utilize marketing automation tools to nurture leads and drive conversions.
  
  

Lead Generation

• Generate high-quality leads through various digital channels, including LinkedIn, email campaigns, and webinars.
• Qualify leads based on established criteria and ensure they align with the company’s target customer profile.
• Maintain and update the CRM system with accurate lead and client information.
• Work closely with the sales team to convert leads into sales opportunities.
  
  

Communication

• Communicate effectively with clients, partners, and internal teams to ensure alignment on goals and objectives.
• Draft and review business correspondence, proposals, and marketing materials.
• Present complex information clearly and persuasively to both technical and non-technical audiences.
• Participate in networking events, webinars, and industry conferences to represent the company.
  
  

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, IT, or a related field.
• 0-2 years of experience in business development, digital marketing, and lead generation for IT services, preferably targeting the US market.
• Proven track record of achieving sales targets and generating qualified leads.
• Strong understanding of digital marketing tools and platforms (e.g., Google Ads, LinkedIn, HubSpot, Mailchimp).
• Excellent verbal and written communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Knowledge of the IT industry and its trends, particularly in the US market, is a plus.
• Experience with CRM software (e.g,, Zoho) is preferred.
  
  

What We Offer

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• Flexible work arrangements (remote options available).