The primary responsibility of the Territory Sales Manager is to sell and execute Red Bull's strategies and initiatives within a designated group of divisions of a national chain. Key responsibilities include building strong, productive relationships with retailer partners at the division level, fostering collaboration with cross-functional teams and Distributor Partners, developing and executing innovative regional strategies, selling incremental long-term sales drivers above and beyond the CMA and managing data analytics and performance tracking through scorecarding.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
Expand all
* ADDING VOLUME AND WINNING SHARE
Wire with Division/Market level decision makers at assigned retail chains
Sell and influence retail decision makers to add programming, long-term sales drivers, and temporary QPODs
Drive best-in-class execution of national programs through regional/market decision makers
Capitalize on local big moments and regional brand-building events with localized programming & in-store execution
Accountable for executing the national channel strategy within assigned retail chains
* RELATIONSHIP MANAGEMENT
Build and maintain strong relationships with Regional/Market managers at the decision level
Establishes 'Wiring Model' that ensures communication with all regional chain decision makers
Routinely engages in activities to build partnerships and 'wire' at the regional/division/banner level at assigned chains
Ensure alignment with business objectives and customer needs
Manager retailer challenges/issues at the regional level promptly and effectively, in partnership with local Distribution
Identify growth opportunities and partner with Regional Buyers to accelerate growth
Monitor market trends, competitor activity, and sales performance to drive informed decision-making and adjust strategies as needed
Maintain up-to-date division-level store lists and decision makers
* LEADERSHIP
Partner with SaMo Key Account Teams to maximize sales locally and communicate national opportunities
Maintain open communication with Region and DP personnel
Work with RBNA marketing within the Regions to find tangible assets or affinities to leverage locally
Routinely visit DPs to ensure clarity of plan, prioritization, and local opportunities
Co-develop local plans with DPs to maximize volume-per-outlet (VPO), while minimizing all execution gaps
Communicate performance, scorecarding, wins, & opportunities
* ANNUAL PLANNING & BUDGETING
Own and develop annual business plans for local divisions that complement and build on the NAM's plans
Ensure compliance with annual Customer Marketing Agreements from HQ/SaMo
Manages T&E spending to the assigned budget
Works with the category management team to evaluate ROI
Analyze business/customers sales to define priorities and focus
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
* Minimum 4 years of Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
* Preferred experience in chains across multiple channels (grocery and/or convenience preferred)
* Strong analytical skills and experience using internal and external data sources
* Must be extremely proficient in Microsoft Excel and PowerPoint
* Travel 70-80%
* Permanent
* Benefits eligible
WHERE YOU'LL BE BASED
DallasTexas, United States
Red Bull North America
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