Job Title: Manager/Deputy Manager (Territory Manager - East) - Office of Outreach

Reports To: Director - Office of Outreach

Location: Kolkata, West Bengal (Remote)

Experience (in years): Minimum 1-5 years of relevant experience in similar fields

About Ashoka University: https://www.ashoka.edu.in/

About the Office of Outreach:

The Office of Outreach at Ashoka University engages with a diverse range of schools across India to communicate Ashoka's vision and academic excellence to various stakeholders, including principals, counsellors, students, and parents. Spread across 8 cities, the Outreach team engages with schools across India through school presentations, career fairs, webinars, conferences, and other events. A range of digital activities is also undertaken to promote and drive applications for the undergraduate program through paid and organic social media campaigns, email marketing, webinars, WhatsApp, and SMS communications. To guide prospective students and parents through the holistic admissions process, a team of academic counsellors engages in one-on-one telephonic conversations with prospective applicants to help them with the application form and address their queries. The Outreach Office also conducts campus tours for prospective students and parents throughout the year.

Role and Responsibilities:

Relationship Management/Business Development

• Building new relationships with schools, increasing market reach and penetration in assigned territory.
• Nurturing and managing existing and prospective relationships with school administrators, counsellors, and third parties/business associates to set up interactions with students and parents of target groups

Strategy

• Implementation of outreach strategies to maximise visibility and reach to the target audience for the UG program
• Business Development – new customer acquisition
• Take ownership of achieving outreach and application targets for the assigned territories, employing data-driven insights to optimise performance.

People

Working in close coordination with the Regional Manager, Alumni, Parents and Students from the respective territories

Operations

• Efficient implementation of outreach initiatives like delivering presentations and interactive sessions, participation in career fairs, conducting coffee chats, etc.
• Managing events such as principals’ meetings, masterclasses, press briefings, and open houses
• Organising academic workshops run by faculty at schools or sites

Qualifications and Skills Required:

Qualifications:

• Bachelor’s Degree/Master's or equivalent
• 1-5 years of experience with premier organisations

Skill Sets:

• Excellent English communication skills
• Willingness to do repetitive tasks
• Comfortable with ambiguity
• Proactive and self-driven, can handle an individual contributor role
• Strong relationship management skills
• Aptitude for working in Higher Education
• Business Development
• Willingness to travel extensively