POSITION DESCRIPTION Title & Reporting Relationships Position Title: Sr. Retail Operations Manager Reports to: Director - Planning & Retail Department: Retail Oversees: Retail Stores Interactions: Merchandising, Brand Marketing, Finance, IT, HR, Operations Main Purpose and Major Challenges of the Role The Retail Operations Manager is a self-starter and people-first leader responsible for shaping the operational strategy, team culture, and executional excellence of all retail locations nationwide. This role requires exceptional business acumen, strong leadership skills, and a hands-on approach to building high-performing teams, standardizing processes, and driving customer-centric operations. The ideal candidate has a proven track record of scaling retail businesses, creating and implementing SOPs, and fostering a culture of accountability and innovation. This is a hybrid role based in Carlsbad CA. ACCOUNTABILITY: FINANCE & BUSINESS GROWTH Financial Performance * Partner with Director of Planning & Retail to ensure financial performance across all retail locations, including budgeting, forecasting, cost controls, and profitability targets. * Identify opportunities to improve ROI, reduce inefficiencies, and optimize resource allocation. * Work closely with Director of Retail & Planning and the finance team to ensure accurate reporting and data-driven decision-making. Strategic Business Growth * Develop and execute a retail operations strategy that drives performance, efficiency, and profitability. * Set clear operational goals and performance metrics, using data-driven insights to address challenges proactively. ACCOUNTABILITY: STORE OPERATIONS Strategic Leadership * Build and execute scalable processes and SOPs that support operational excellence in a high-growth environment. * Collaborate with cross-functional teams (merchandising, planning, finance, marketing, supply chain) to align business objectives with retail execution. * Promote a culture of accountability to meet or exceed retail store goals related to sales and service, payroll, omni-channel, and retail shrink as set by the Company. Store Operations & Execution Excellence * Drive consistency and efficiency in store operations by developing, implementing, and optimizing standard operating procedures (SOPs). * Ensure each location reflects the OK brand, maintaining the highest standards of product quality and customer engagement. * Implement best-in-class inventory management and staffing strategies to maximize sales, minimize waste, and optimize crew productivity. * Monitor store-level performance and implement corrective actions to ensure KPIs and financial targets are met. * Ensure all aspects of loss prevention are considered and observed across the teams. * Champions all safety best practices. Maintains and executes all safety binder requirements: hosting monthly safety meetings, ensuring tools and resources (ladders, box cutters, etc.) are in working condition, and ensures all associates have completed ladder safety training * Partner with Store Managers, IT, and external resources to ensure store equipment is properly installed and operational and store maintenance requirements are met. Customer Experience & Visual Merchandising Execution * Partner with Brand Marketing to execute the brand's GTM strategies in retail stores ensuring all POP assets are executed and delivered on time. * Oversee all retail store events from planning to execution. * Develop and execute visual merchandising strategies and directives to continually refine the in-store experience, ensuring best-in-class service and engagement. * Support & develop daily routines and best practices for store teams to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement * Act as a proactive force leveraging visual merchandising to drive sales. * Directs the merchandising, product flow, and display to create a dynamic experience for the customer * Assesses store business using Company reporting tools to identify merchant opportunities within product placement, outfitting, and stock levels. * Identify and integrate technology solutions to enhance the customer journey, improve operational efficiencies, and strengthen brand loyalty. * Implement training programs that empower teams to create meaningful customer interactions and drive retention and conversion. ACCOUNTABILITY: STORE DEVELOPMENT Project Management: * Manage all aspects of store design and development projects from concept to completion, adhering to budget and timeline constraints. * Work closely with architects, contractors, vendors, and internal stakeholders to ensure seamless execution of design plans. * Develop and monitor project timelines, budgets, and procurement schedules. * Responsible for all company event store execution. Design Execution: * Oversee the construction process, including site preparation, permitting, and construction management to ensure adherence to design specifications. * Conduct quality control inspections throughout construction to maintain design integrity. * Coordinate the installation of fixtures, signage, lighting, and visual merchandising elements. Operational Efficiency: * Optimize store layouts to maximize product visibility, customer flow, and sales potential. * Incorporate sustainability practices into store design to minimize environmental impact. * Ensure compliance with all local building codes, ADA regulations, and safety standards. Collaboration: * Build strong relationships with internal teams (marketing, merchandising, operations) to align store design with overall business objectives. * Collaborate with external vendors and consultants to source materials, fixtures, and services. * Provide support for special events, promotions, and seasonal merchandising displays. ACCOUNTABILITY: PERSONAL MEASURABLES * Continually retain an open mind, while always reserving the right to exercise best professional judgment. * Take a global mind-set, acting as one company, one brand and putting the company's best interests above those of any one individual or team. * Live the company vision and values. * Don't be afraid to challenge the status quo, take risks, innovate and learn from failures. ESSENTIAL SKILLS & QUALIFICATIONS * Strong leadership skills with experience managing cross-functional teams. * Excellent communication, negotiation, and problem-solving abilities. * Strong interpersonal skills and experience managing multi-location teams to maintain a unified, high-performing culture. * Excellent negotiation skills with a strategic mindset and the ability to handle complex business discussions. High level of business acumen with a focus on long-term profitability and growth. * Demonstrated retail math and business acumen, including elements of markup, margin planning, selling and inventory productivity measures * Excellent verbal and written communication and presentation skills including presenting complex material in an organized and compelling manner * ·Strategic thinker who recognizes opportunities and can recommend strategies by building business case and influence senior leaders to move to execution * High level of conceptual creative ability. Strong product sense with proven experience in driving product assortments and partnering with divisional leaders to lead investment strategies that drive business * Strong time management skills, attention to detail, problem solving, interpersonal and organizational skills - communication between functional groups is very critical