Salary: $47.50 to $55.00 hourly

Description

We are offering a short term contract employment opportunity for a Sr Media Planner in Irvine, California. This role involves not only digital marketing planning but also holistic planning across various media environments such as OOH, DOOH, CTV, Linear, Activations, and Endemic Direct buys. The job function also requires understanding how upper and lower funnel media correlate from a measurement perspective and how to plan against creative and demographic data.

Responsibilities

• Develop national media plans based on strategy briefs
• Understand and apply the correlation between upper and lower funnel media from a measurement perspective
• Plan and manage budgets, preferably with experience handling budgets larger than $5M
• Utilize Comscore, DoubleClick for Publishers (DFP), and ERP Solutions for effective media planning
• Gain insights through Facebook Insights to enhance digital media plans
• Work towards enhancing brand awareness through effective campaign planning and digital media strategies
• Understand the full media environment including OOH, DOOH, CTV, Linear, Activations, and Endemic Direct buys
• Leverage demographic data in media planning
• Apply experience from an agency background in all planning activities
• Process and analyze advertisements for effective planning and execution.
  
  
  

Requirements

• Proficiency in using Comscore for media planning and analysis.
• Proficiency in DoubleClick for Publishers (DFP) for managing and growing online advertising business.
• Experience with ERP - Enterprise Resource Planning for managing day-to-day business activities.
• Familiarity with ERP Solutions for integrating and managing business processes.
• Proficiency in Facebook Insights for tracking user interaction on the platform.
• Experience in creating effective Advertisements for various media platforms.
• Proven track record in enhancing Brand Awareness through strategic media planning.
• Proven experience in Campaign Planning and execution across various digital platforms.
• Strong understanding of Digital marketing principles and strategies.
• Proficiency in Digital Media planning and buying.
  
  
  

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit

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