POSITION SUMMARY The UpKeep marketing team is looking for a highly motivated, analytical, and detail driven Marketing Operations Manager to dive in and own the day-to-day execution /orchestration of our martech stack, build programs, run campaigns, and help us to build out our attribution and scoring models. You must have a deep understanding and experience with the marketing funnel (think double funnel where inbound and ABM converge) and a passion for helping the team build processes that scale. This is a high growth environment with a team that thrives on collaboration and metrics to drive results and continual scale. If you're a martech expert that is looking to be a key pillar of our marketing team, please reach out! ESSENTIAL FUNCTIONS AND RESPONSIBILITIES * Effectively influence, align, and collaborate with key functions, particularly Demand Generation, Sales Development, and Revenue Ops to drive cross functional results * Partner with Demand Generation, Customer & Community, and Sales Development on creating and coordinating marketing programs, identifying trends across those campaigns and working towards proactive campaign optimization * Own our attribution systems and methodology to define a lead attribution model that accurately reflects our touch points * Be the admin and expert for the MarTech stack (Pardot, Intercom, etc) and knowledgeable to collaborate with Rev Ops around Sales stack (Gong, Salesforce, Lean Data, Apollo.io etc) * Strategize, define, and track our Marketing pipeline generation targets, providing weekly readouts to team * Create and manage accurate reports and dashboards such as; campaign health, sales development trends, meetings booked, pipeline and multi-touch attribution * Build and manage operational programs, lead scoring, lead lifecycle / account lifecycle, lead routing, creation of custom fields, etc. Develop and document data capture process and enable marketers to ensure data collection and standardization * Create campaigns, events, webinars, social campaigns, etc. including template management, email campaigns and nurture campaigns in our marketing tools * Analyze the data and provide strategic insights to improve the effectiveness of the marketing outcomes EXPERIENCE * Bachelor's degree in marketing or business administration, or related field * 6+ years of experience in Marketing Operations, Marketing Program Management, or Demand Generation KNOWLEDGE * Building, adjusting, and maintaining demand generation and attribution models * Marketing, lead routing and Account Based System administration, including Pardot, Postal.io/Sendoso, Lean Data * Familiarity / direct experience with sales engagement platforms, ideally Salesloft or Outreach * Strong knowledge with Salesforce reporting * Strong ability to provide deliverables while navigating ambiguity * Experience at a growth stage SaaS company preferred DESIRED BEHAVIORS * Receptive to change - is flexible. Seeks and adopts improved approaches and processes. * Initiates action - is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance. * Manages the workload - makes timely decisions, prioritizes effectively, solves problems, monitors results and takes remedial action where necessary. * Technically proficient - able to apply the technical knowledge and skills required in the job role and responsibilities in order to achieve the expected outputs. * Takes responsibility for own learning - knows personal strengths, recognizes development needs, and takes action to improve. Is open to feedback and always seeks to learn. * Communicates ideas - respectfully exchange information and proposes a way forward. Listen to views of colleagues and take in diverse perspectives. * Works collaboratively - shares knowledge and information, fosters teamwork and contributes to a positive work environment where people want to come to work. * Display ethical character and competence - acts with integrity and intent, is accountable for own actions, behaves according to the company values. * Act as a good citizen of UpKeep. COMPENSATION This role will receive a competitive base salary + annual bonus + benefits + equity. A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below. The pay range for this role is $130,000- $150,000 USD per year.