We are seeking a Marketing Operations Specialist with experience in implementing best-in-class marketing technology, and delivering compelling customer experiences, that support Marketing programs. In this role, you will work closely with marketing, engineering, and sales stakeholders to drive the global technology strategy, best practices, adoption, and insights. Your responsibilities will include defining and executing strategic roadmaps for marketing technology to unlock new and existing growth channels. You will create new product experiences to attract users, drive key top-of-funnel metrics, and optimize marketing output and efficiency. Additionally, you will build and scale the technology infrastructure to support global marketing initiatives.
Your Impact:
* Lead the development and evolution of innovative experiences to attract new users and optimize the customer experience across all channels.
* Manage and optimize the MarTech stack to improve marketing efficiency, automation, and personalization.
* Define and implement strategic roadmaps to unlock new growth opportunities and expand existing channels.
* Build and scale the technology infrastructure necessary for supporting global marketing initiatives.
* Forge and maintain strong collaborative relationships across various teams, ensuring alignment with broader business goals and effective communication of product vision and progress.
* Champion the development and execution of breakthrough marketing strategies, setting new industry standards for user acquisition and engagement.
Your Experience:
Basic Qualifications
* Experience in B2B enterprise Marketing, including key metrics and KPIs.
* Minimum of 6+ years of experience in product/program management, with a proven track record of taking products from ideation to launch.
* Ability to collaborate cross-functionally, identify gaps, manage change, manage a product roadmap, optimize, and performance report.
* Proficiency in organization, prioritization, and attention to detail, with proven ability to manage multiple projects with concurrent timelines.
* Affinity for teamwork-oriented culture and demonstrated willingness to roll up sleeves.
* Superb verbal and written communication skills.
* Preferred Qualifications
* 6Sense ABM, enrichment and sales use cases, best practices, and adoption.
* Qualified Chat, Outreach & Salesforce CRM are also beneficial.