The Senior Manager, eCommerce will be responsible for leading the company’s eCommerce strategy across all digital marketplaces while also supporting our online grocery and retail channels. This role will focus on growing revenue, optimizing digital shelf performance, and enhancing the customer journey. The ideal candidate has a deep understanding of eCommerce best practices and data-driven decision-making. This role will play a critical part in aligning all eCommerce functions under a unified growth strategy and will also oversee the development and execution of our eCommerce roadmap, ensuring alignment with our broader business objectives. This a hybrid position, and this person will be expected to be in our Venice Beach office at least 2-3 times a week.

How You'll Help

• Roadmap Development: Develop and execute a comprehensive ecommerce strategy that aligns DTC, Amazon, TikTok Shop, and Retailer.com channels under a cohesive growth plan. Monitor performance metrics (traffic, conversion rates, customer reviews, Buy Box win rate, etc.) and adjust strategies based on data insights and competitive trends.
• Operational Support: Ensure strong operational execution, collaborating with internal teams to manage inventory flow, compliance, and demand forecasting. Provide recommendations and lead eCommerce exclusive SKUs and offerings.
• Sales Acceleration: Add fuel to the channel’s profitable growth trajectory while onboarding incremental digital platforms and wholesale solutions. Monitor and evaluate eCommerce performance metrics, ensuring goals are met while mitigating cannibalization of commercial sales volume.
• Owned Website Management: Oversee the planning and execution of our website relaunch, focusing on brand storytelling, impact, and product education. Manage the full site experience, including product listings, merchandising, navigation, and third-party app integrations to enhance customer engagement and conversion.
• Team Leadership: Manage a direct report and/or an external agency to execute ecommerce initiatives effectively. Serve as the champion subject matter expert on ecommerce within the organization, ensuring best practices, innovation, and data-driven decision-making are integrated across teams.
• Champion Compliance & Technical Excellence: Ensure compliance with legal guidelines and industry standards around accessibility and privacy. Maintain a proactive relationship with web agencies to address bugs, optimize performance, and ensure continuous site improvements.
• Direct Marketing Ownership: Own planning and execution of direct marketing activations, developing a comprehensive automated CRM flow to onboard new signups and enhance customer engagement.
• Retailer.com Support: Partner with the Senior Manager of Shopper Marketing to execute Retailer.com content strategies, including review generation and premium brand positioning.
• Data + Insights Tracking: Develop an eCommerce reporting framework in collaboration with Category Management and Commercial Analysts to track KPIs, consumer insights, and incremental sales.
• KPI & Goal Setting: Establish monthly performance benchmarks and continuously track KPIs, ensuring all initiatives are aligned with organizational growth objectives.
• Additional Responsibilities:
• Develop impactful and strategic marketing presentations utilizing data, insights, and storytelling to communicate eCommerce performance and opportunities.
• Support the creation of a company-wide dashboard to provide visibility into performance and key KPIs.
• Collaborate with Marketing and Brand teams to generate insights that can be leveraged cross-functionally to drive business growth.
  

Experience

What you'll bring to the table:

• Bachelor’s degree in Marketing, Business, or a related field.
• The ideal candidate has 7+ years of experience in eCommerce, digital marketing, and/or online retail, preferably in the food & beverage industry.
• Shopify and Amazon Seller Central experience is required.
• Proven track record of growing eCommerce sales and managing digital marketplaces.
• Strong understanding of SEO, CRM, and experience with digital analytic + reporting tools.
• Ability to work cross-functionally with marketing, operations, and finance teams.
• Excellent project management, problem-solving, and communication skills.
• Passion for the beverage industry and mission-driven brands is a plus.
  
  

Knowledge, Skills & Abilities

• Strong verbal and written communications skills.
• Strong communication and storytelling skills, grounded in data-based insights.
• Reliable, team player who has an ability to communicate effectively.
• Strong collaborative nature: ability to work in a cross-functional team environment
• Is curious and takes initiative, develops, and seeks out creative and innovative ideas with strong project management skills.
• Ability to thrive in a fast-paced environment and handle complex, omni-channel campaigns efficiently.
  
  

What We Offer

The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!

Salary Range

$145,000 - $188,000 USD

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.

Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.

In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration.

As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.

Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.