We are looking for a Data Analyst with 3+ years of experience and with strong expertise in SQL, Excel, A/B Testing, and Customer Analytics to drive data-driven decision-making. This role requires a deep understanding of data extraction, hypothesis testing, business performance analysis, marketing analytics, and process automation to support key business functions.

Responsibilities

• Develop and implement data-driven strategies to optimize business performance.
• Design and execute A/B tests to evaluate the impact of business initiatives.
• Create automated reporting solutions to streamline data analysis and reduce manual effort.
• Provide actionable insights on customer behaviour, campaign effectiveness, and product performance
• Collaborate with cross-functional teams to identify data gaps and improve analytical processes.
• Conduct exploratory analysis on new business problems and data sources to generate insights.
• Ensure data accuracy and integrity by validating scripts and performing quality checks.
• Stay updated on the latest data analytics trends to drive continuous improvement.
  
  

Requirements

• 3+ years of experience with strong proficiency in SQL and Excel for data manipulation and analysis.
• Experience with A/B Testing, hypothesis testing, statistical analysis, and marketing analytics.
• Ability to interpret complex datasets and present insights in a clear, actionable manner.
• Strong problem-solving skills and the ability to work with large, unstructured datasets.
• Experience with business intelligence tools (Power BI, Tableau) is a plus.
• Excellent communication skills to translate data insights into business recommendations.
• Hands-on experience is required for Exploratory Data Analysis and solving business problems from scratch.
• Experience working in CRM, loyalty, or customer engagement-focused environments.
• Familiarity with retail or e-commerce data is a plus.
  
  

This job was posted by Shone Joseph from Loyalytics AI.