The Social Media Manager is responsible for managing day-to-day social media activity across all platforms (Facebook, Twitter, Instagram, Snapchat, Tiktok and any new platforms to market). This person will ensure ongoing community engagement and growth.

• Builds and maintains all social media communities through active interaction and becomes an advocate for the company in social media spaces.
• Owns, develops and implements the social content calendar, working in collaboration with the creative teams.
• Monitors, listens and responds to users on a daily basis, and discovers content and brand opportunities through social listening.
• Plans, curates and creates content so sustain community growth and fan engagement.
• Sets and delivers on tangible social KPIs.
• Tracks the effectiveness and success of content using proper assessment tools, in support of the reporting process.
• Activates super-fan and surprises-and-delight strategies.
• Explores, identifies and stays on the pulse of new social developments and opportunities/channels/innovations/competitors in order to proactively direct current and future opportunities.