Company Overview

Vilasitawear is a leading fashion brand based in India, dedicated to providing high-quality apparel that reflects contemporary style trends. Our mission is to empower individuals through fashion, embracing diversity and creativity while fostering a culture of innovation and collaboration. We are committed to sustainability and ethical practices, ensuring our products not only look good but also contribute positively to the environment. Join us in crafting remarkable fashion experiences that resonate with our valued customers.

Role Responsibilities

• Develop and implement effective social media strategies aligned with brand goals.
• Create engaging, relevant content for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Manage daily social media activities, including posting, monitoring, and responding to comments and messages.
• Monitor social media trends and adjust strategies accordingly to maximize engagement.
• Collaborate with designers and content creators to produce visually appealing graphics and videos.
• Analyze social media performance data and prepare monthly reports on key metrics.
• Engage with online communities to build brand loyalty and enhance customer relationships.
• Plan and execute social media campaigns to promote product launches and special events.
• Regularly update the social media calendar to ensure timely content delivery.
• Conduct market research to understand audience preferences and inform strategy.
• Leverage SEO best practices to improve organic reach on social media platforms.
• Coordinate with the marketing team to ensure a consistent brand message across channels.
• Manage online collaborations with influencers and brand ambassadors.
• Stay updated on industry news and emerging social media technologies.
• Assist in developing customer outreach programs through social media.
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• Strong understanding of social media platforms and their best practices.
• Excellent communication and writing skills.
• Creative mindset with an eye for design.
• Ability to analyze data and draw insights to inform strategies.
• Experience in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Knowledge of SEO and social media analytics tools.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Experience in campaign management and community engagement.
• Demonstrated ability to work collaboratively in a team environment.
• Flexible mindset and willingness to adapt to evolving trends.
• Passion for fashion and knowledge of industry trends.
• Ability to meet deadlines in a fast-paced environment.
• Strong interpersonal skills and a customer-centric attitude.
  
  

Skills: social media analytics,brand development,visual communication,social media strategy,graphic design,community engagement,collaboration,trend analysis,creative writing,communication,campaign management,content creation,seo,social analytics,content strategy,project management