Social Media Specialist/Manager
KEY RESPONSIBITILES:
• Ideation- Creation- Dissemination- Analysis, Three Main responsibilities.
• Must have Openness for Content creation, & Camera Presence.
• Should have fair understanding trends and viral content.
• Special focus on using digital strategy to drive online engagement; responsible for digital content specialization (writing/creating/designing), and implementation schedules
• Ensures brand consistency in social media marketing working alongside various departments, including advertising, sales, product development, and brand management.
• Be responsible for day to day social media ad operations and performance of brand/campaign social accounts, requiring interaction with both internal and external stakeholders.
• Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to respective stakeholders
• Create, curate, and manage all published content (images, video and written).
• Design, create and manage promotions and Social ad campaigns.
• Deploy basic design skills (Photoshop, HTML, CSS)
• Use digital analytics and metrics software to design post-evaluation decks • Constant engagement with digital influencers
• Creating and conceptualizing brand campaigns on digital platforms (websites/social media/blogs/mailers/apps/digital innovations) and coming up with fresh ideas in ongoing campaigns to enhance user engagement.
• INTERNAL & EXTERNAL STAKEHOLDER MANAGEMENT:
• Marketing • Sales • Programming
TECHNICAL SKILLS & QUALIFICATION REQUIRED:
• Graduate with 3-6 years of experience as Social Media Manager.
• Active user of social media networks including Facebook, Twitter, LinkedIn, YouTube and forums / discussion groups
• Good understanding of the digital environment and the opportunities for using social media and online PR to support marketing objectives
• Experience of running social media or online PR campaigns for is desirable
• Expertise in Paid Social Media Marketing
PERSONAL ATTRIBUTES:
• Excellent communication skills • Good Interpersonal Skills