Role Overview:

We are looking for a creative and driven Social Media Manager to lead our digital storytelling across platforms. You’ll be responsible for building brand presence, driving engagement, and crafting compelling content that reflects Ajnaa’s unique brand identity—elegant, expressive, and rooted in Indian heritage.

Responsibilities:

• Develop and execute a comprehensive social media strategy across Instagram, Facebook, Pinterest, and emerging platforms.
• Create visually appealing and engaging content (reels, posts, stories, videos) aligned with Ajnaa’s brand voice.
• Plan, manage, and maintain a monthly content calendar with relevant campaigns, launches, and festive moments.
• Collaborate with design, product, and marketing teams to showcase collections, customer stories, and behind-the-scenes content.
• Manage community engagement: respond to comments, DMs, and foster a loyal online audience.
• Track and analyze key metrics (reach, engagement, follower growth, etc.) and optimize strategy accordingly.
• Stay on top of trends in jewelry, fashion, and digital content to keep Ajnaa’s brand presence fresh and relevant.
• Work with influencers, stylists, and micro-creators to amplify reach and relevance.

Requirements:

• 2–4 years of hands-on experience in social media/content marketing (experience with a fashion/jewelry/lifestyle brand is a strong plus).
• Proven ability to create high-quality visual and written content.
• Deep understanding of Instagram, Pinterest, and reels-based content.
• Strong aesthetic sense and eye for detail (bonus if you're comfortable using Canva, Photoshop, or basic video editing tools).
• Strong storytelling skills with the ability to translate brand values into engaging content.
• Passion for jewelry, fashion, or lifestyle content is a plus.

What You’ll Love:

• A chance to shape the online identity of a rising jewelry brand.
• Creative freedom and space to experiment.
• Work directly with the founder and creative team to craft brand narrative.
• Flexible, entrepreneurial work environment.