Social Media Manager - Master Scroll of Responsibilities

Brand Identity & Luxury Aesthetics

- Develop and uphold brand guidelines across all digital platforms - from caption to carousel.

- Maintain a luxury-first aesthetic across content - no pixel left looking plebeian.

- Ensure every post sings the brand's story - elegant, distinct, unforgettable.

Strategy & Planning

- Craft monthly/weekly content calendars in sync with campaigns, launches, and seasons.

- Study competitors like a hawk with a monocle. Benchmark and beat them.

- Define platform-specific strategies (Instagram, Facebook, WhatsApp, YouTube, Pinterest, etc.).

Content Creation & Collaboration

- Work closely with Graphic Designer, Video Editor, Website Manager.

- Create/curate content that resonates with our audience and projects opulence.

Posting & Scheduling

- Ensure timely posting aligned with brand tone, audience activity, platform algorithm best practices.

- Use tools like Later, Planoly, or Meta Business Suite for scheduling and insights.

Creative Direction

- Lead the charge on photoshoots and brand exhibitions.

- Scout locations, brief models/photographers, and maintain creative cohesion.

- Keep one eye on the lens, the other on the brand's soul.

Influencer Management

- Scout, onboard, and manage influencers aligned with brand DNA.

- Vet content before it goes live - ensure it reflects our maharaja-level standards.

- Track ROI, engagement, and brand lift from influencer campaigns.

Performance Marketing & Analytics

- Collaborate with ad specialists to run performance-driven campaigns (FB Ads, Insta, Google).

- Track KPIs: engagement, reach, CTR, conversions.

- Adjust strategy based on analytics - no guesswork, only sharp shots.

Website Content Oversight- Work with website manager to ensure web content is always regal, never regular.

- Update hero banners, write luxury copy, and synchronize seasonal campaigns.

- Ensure seamless customer experience from reel to website to checkout.

Communication & Coordination

- Be the go-between for creatives, tech team, and management.

- Lead weekly catch-ups with team (Graphic, Video, Web, Ads) to keep all gears greased.

Brand Guardian Duties

- Be the keeper of the brand flame - visuals, tone, language, vibe.

- Steer the narrative, protect the image, and inspire trust.

This is a full-time contract position at BKC, Bandra East, Mumbai, with a schedule of 9:00 AM to 7:00 PM. You will be working for the parent company of PARSHBHA LLP, which is VIRANI EXPORTS, and will be responsible for handling various brands.