Position Overview:

We are seeking a talented and highly motivated Social Media Manager to join our Digital Marketing team. As the Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance our brand presence, engage our target audience, and drive measurable results. You will play a crucial role in managing our social media platforms, creating compelling content, and fostering meaningful relationships with our online community. This is an exciting opportunity for a creative and strategic individual to make a significant impact on our brand's online presence and contribute to our overall marketing objectives.

Key Responsibilities:

Social Media Strategy and Planning

• Develop and execute comprehensive social media strategies that align with our brand identity, marketing goals, and target audience
• Conduct thorough research to understand our industry landscape, competitors, and audience preferences to inform strategy development
• Create monthly, quarterly, and annual social media plans that outline goals, content themes, and key performance indicators (KPIs)

Content Creation and Management

• Create engaging and shareable social media content (including text, image, and video) across various platforms, such as Instagram, Threads, TikTok, LinkedIn, and YouTube.
• Collaborate with the creative team to develop compelling visuals, infographics, and videos that align with our brand guidelines and resonate with our target audience.
• Ensure content is optimized for each platform and consistently reflects our brand voice, values, and messaging.

Community Management and Engagement

• Monitor and manage our social media channels, responding to comments, messages, and inquiries in a timely and professional manner.
• Foster and nurture relationships with our online community by engaging in conversations, answering questions, and addressing concerns.
• Proactively identify opportunities for user-generated content and encourage audience participation and engagement.

Social Listening and Insights

• Monitor social media trends, conversations, and mentions related to our brand, industry, and competitors.
• Analyze social media metrics, track KPIs, and provide regular reports and insights to measure the success and impact of social media campaigns.
• Utilize social listening tools and analytics platforms to gain insights into audience behavior, preferences, and sentiments.

Influencer Marketing and Partnerships

• Identify and collaborate with influencers, KOLs, brand ambassadors, and industry partners to amplify our brand reach and engagement.
• Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.
• Manage the Affiliate Marketing program (Share-A-Sale and LTK platforms).
• Build and maintain relationships with influencers and partners to facilitate ongoing collaborations and advocacy.

Social Media Adverting

• Plan and execute paid social media campaigns across various platforms to drive brand awareness, engagement, and conversions.
• Monitor ad performance, optimize targeting and messaging, and adjust strategies based on campaign insights and objectives.
• Stay updated with the latest social media advertising trends and opportunities to maximize campaign effectiveness.

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (5+ years) in social media management, preferably in a fast-paced and digital-focused environment in the beauty, pharma or aesthetics industry.
• In-depth knowledge of various social media platforms, their features, and best practices.
• Strong creative skills with the ability to develop engaging and visually appealing social media content.
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• Experience in managing and engaging online communities and handling customer inquiries and feedback.
• Proficiency in social media management tools analytics platforms, and scheduling platforms (e. g. Sprout Social, Meltwater, Social Blade, Hootesuite).
• Familiarity with social media advertising platforms and techniques.
• Ability to analyze data, draw insights, and make data-driven recommendations.
• Strong organizational and project management skills, with the ability to meet deadlines and manage multiple tasks simultaneously.
• Passion for social media trends, digital marketing, and staying updated with the latest industry developments.
• Passion for and understanding of skincare.
• Sophisticated presentation skills, acute attention to detail and ownership of projects.