Salary Range: Salary commensurate with experience and qualifications About SMU SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs. SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies. SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence. Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact. SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry. About the Department: Development and External Affairs (DEA) supports SMU by securing funding for University priorities; by promoting meaningful involvement in the life and work of the University; by heightening international, national, state and local awareness of SMU; and by supporting the enrollment of a diverse and able student body. DEA comprises the offices of Office of the Senior Vice President, Annual Giving and Alumni Relations, Development Services, Program Services and Donor Relations, Marketing and Communications, Principal and Major Gifts, and School and Project Development. SMU continues to leverage the benefits from the largest fundraising campaign in its history to achieve dramatic increases in academic quality and impact. About the Position: This role is an on-campus, in-person position. Social Media platforms and the way content is created continues to change at a rapid pace. We're looking for a social media manager who can internalize SMU's brand voice, adapt to ever-evolving trends and be accountable for content creation, social listening, analytics, social community management, and contributing to the organic and paid social media strategy for SMU's flagship platforms and partners across campus. Our ideal candidate is an engaging storyteller who understands how to create content tailored to different platforms and audiences. This position reports to the Associate Director of Social Media and supports SMU's marketing plan in alignment with Development and External Affairs goals and the University's strategic plan. Essential Functions: * Concept, create, and manage content on Facebook, Instagram, LinkedIn, TikTok, X, YouTube and other media/websites. This includes shooting video on a phone or DSLR camera, editing video in-app or on Adobe Premiere, publishing content, assisting with executing paid social strategy, and working with students, interns, faculty, staff and others to create and/or curate content. * Social community management: regularly listen, monitor and respond as appropriate to SMU-related discussions on our platforms. Assist social media efforts during a crisis, working closely with the media and university relations team. * Incorporate insights from analytics manager. Coordinate with marketing team, schools and units to conceptualize ideas for innovative social media projects and campaigns that actively engage key audiences (alumni, students, prospective students, parents, influencers, etc.). * Assist in managing a team of undergraduate and graduate interns on content creation and social media management. Other duties as assigned. * Occasional evening and/or weekend working hours are required. Education and Experience: Bachelor's degree is required. A degree in Digital Media or Communications is preferred. A minimum of two years of work experience managing social media channels is required. Experience developing and implementing organic and paid social strategies to effectively engage audiences is also required. Knowledge, Skills and Abilities: Candidate must demonstrate strong verbal and interpersonal communication skills, as well as the ability to build strong relationships with administrators, faculty members, students & staff, to generate story ideas for social media channels. Strong writing skills with the ability to produce error-free communications, as well strong editing and proofreading skills are required. Strong presentation skills are essential. Candidate must possess strong organizational, planning and time-management skills with the ability to proactively manage multiple priorities and stakeholders. Must also demonstrate a strong attention to detail. Strong creative and project management experience is essential. Candidate must understand the differences between platforms and tailoring content strategies accordingly. Must also be able to extrapolate and incorporate analytical insights. Candidate must possess strong problem solving skills with the ability to be resourceful, proactive and seek assistance as needed. The ability to work both independently and collaboratively as part of a team is essential. Candidate must have the ability to shoot and edit photos and videos. A strong proficiency with Adobe Photoshop and Premiere is required. A working knowledge of and/or experience with After Effects or other Adobe software is preferred. Experience with graphic design, desired. Physical and Environmental Demands: * Sit for long periods of time * Handle objects (dexterity) * Stand * Walk for long distances Deadline to Apply: Priority consideration may be given to submission received by May 29, 2025. The position is open until filled. EEO Statement SMU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. Benefits: SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution. SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU. The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.