About PETS EMPIRE:

PETS EMPIRE is a passionate brand dedicated to enriching the lives of pets and their owners with high-quality products and heartfelt communication. As we continue to grow, we’re looking for a dynamic Social Media Manager who can take our digital presence to the next level and build a thriving, engaged community of pet lovers.

Job Description:

We are seeking a creative, strategic, and highly organized Social Media Manager to lead our social media efforts. The ideal candidate will be responsible for planning and executing social content, driving brand awareness, boosting engagement, and staying ahead of trends to ensure PETS EMPIRE stays relevant and top-of-mind in the pet care space.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with brand goals
• Plan monthly content calendars across platforms (Instagram, Facebook, YouTube, etc.)
• Collaborate with the design and content teams to support content creation (posts, reels, stories, campaigns)
• Generate and execute fresh ideas for engaging content that resonates with pet owners
• Monitor and grow brand engagement, followers, and reach through interactive content and community management
• Track performance of posts and campaigns using analytics tools, and optimize based on insights
• Conduct competitor analysis and industry research to stay ahead of trends and identify opportunities
• Stay up-to-date with the latest social media trends, platform updates, and best practices
• Work closely with marketing and product teams to support promotions, launches, and brand campaigns
• Manage collaborations with influencers, content creators, or pet communities

Requirements:

• Proven work experience as a Social Media Manager or in a similar role
• Strong understanding of major social media platforms (Instagram, Facebook, YouTube, Pinterest, etc.)
• Ability to craft engaging copy and direct visual content in line with brand tone and identity
• Familiarity with tools like Meta Business Suite, Canva, Buffer/Hootsuite, and analytics dashboards
• Creative mindset with attention to detail and a strong sense of aesthetics
• Excellent organizational and communication skills
• Passion for pets and understanding of the pet-loving audience

Preferred Qualifications:

• Experience with influencer marketing and user-generated content
• Basic knowledge of graphic design or video editing is a plus
• Experience in a D2C, lifestyle, or pet-related brand

What We Offer:

• A chance to shape the voice of a growing pet brand
• Freedom to experiment and bring creative ideas to life
• A fun, pet-friendly work culture
• Competitive compensation and growth opportunities

How to Apply:

Please send your resume, portfolio/links to past work, and a brief cover letter to [email protected] . Bonus points if you tell us about your favorite pet!

Let’s build a community that pets (and their parents) love — together at PETS EMPIRE.