New Delhi Marketing Full time Job Responsibilities- Handling social media accounts - posting, replying, re-sharing, content creation, website (shopify) Manage google business listings for all our locations. Lead generation through social media platforms - IG,FB, Youtube, etc Immediate replies to clients on all social platforms - Shopify, google business, IG, FB and so on. Create quality content with support of our in house graphics team. Create a "posts calendar" and have creatives ready prior to posting date. Develop and deliver weekly, monthly, quarterly reporting dashboards. Content creation - Blog creation, SEO, SBM, filling metafields Optimize campaign performance through testing elements like design, copy, bidding, and targeting. Identify opportunities to develop new channels and expand existing channels for customer acquisition. What You Should Have- 2+ years of experience managing complex and large budget Performance-based paid social and display campaigns Experience with managing and optimizing online marketing campaigns with an emphasis on efficient spending to generate high ROI Experience with ad platforms (Google AdWords, Facebook, Google DBM, DV360, Appnext) and DSP platforms like Mediamath Experience in analytics platforms (Google Analytics, Adobe Analytics and Appsflyer/Clevertap), digital branding, conversion optimization, and MMP/MAP Strong analytical and reporting skills with an advanced working knowledge of Microsoft Excel.