PAVOI has grown immensely over the past 10 years, becoming a leading 9-figure brand in the jewelry and activewear industries, and our growth shows no signs of slowing down. This means exciting opportunities for our team, and we're looking for passionate, driven individuals to join us. At PAVOI, we're not afraid to question the status quo; we encourage it. We're not just building a brand but a values-driven business where everyone feels empowered to contribute and challenge convention.
The Social Media Manager will be responsible for developing and executing social media strategies that build brand awareness, engage with the Pavoi community, and drive sales through organic social content and campaigns.
Core Responsibilities
Live Shopping & Social Commerce
Plan and execute regular live shopping events on TikTok Shop and Instagram Live
Create engaging live shopping content strategies that drive real-time sales
Manage TikTok Shop product listings, pricing, and inventory updates
Coordinate with operations team to ensure smooth fulfillment of social commerce orders
Train and manage live shopping hosts or conduct live sessions personally
Monitor and optimize live shopping metrics including viewer retention, conversion rates, and sales
Content Creation & Management
Develop and maintain a content calendar across all social platforms (Instagram, TikTok, Facebook, Pinterest) aligned with marketing campaigns and product launches
Create, curate, and edit engaging social media content including photos, videos, Reels, Stories, and written copy that reflects Pavoi's brand voice
Manage day-to-day social media operations including community engagement, posting, and monitoring
Collaborate with photographers, videographers, and influencers to produce high-quality content
Strategy & Analytics
Set and track relevant KPIs including engagement rates, follower growth, and social-driven sales
Analyze social media metrics and create regular reports on performance and insights
Stay current with social media trends and platform updates, implementing new features and formats
Optimize content strategy based on performance data and audience insights
Team Building & Management
Build and lead a high-performing social media team, including content creators, community managers, and live shopping specialists
Develop and implement training programs for team members on platform best practices and brand guidelines
Establish clear KPIs and performance metrics for team members
Manage workflow and content approval processes across multiple channels
Mentor and coach team members to develop their skills and advance their careers
Coordinate with cross-functional teams (marketing, creative, e-commerce) to ensure aligned strategy and execution
Create and maintain standard operating procedures for social media operations
Lead regular team meetings and brainstorming sessions to drive innovation and improvement
Required Qualifications
Experience with live shopping platforms (TikTok Shop, Instagram Live Shopping) and social commerce
Demonstrated success in driving sales through social commerce channels
Comfortable with live video presentation and real-time customer interaction
3-5 years of social media management experience, preferably in DTC, jewelry, or fashion
Proven track record of growing engaged social media communities
Strong understanding of social media platforms, best practices, and analytics
Experience with content creation tools (Canva, Adobe Creative Suite, etc.)
Excel at both creative and analytical tasks
Understanding of paid social media advertising
Experience with UGC (User Generated Content) strategy and implementation
Desired Skills & Experience
Experience with e-commerce platforms (Shopify preferred)
Photography and video editing skills
Experience with social media management tools (Later, Hootsuite, etc.)
Understanding of SEO and content optimization
Experience with influencer marketing campaigns
Knowledge of jewelry industry trends and market
Performance Metrics
Live shopping metrics (viewers, engagement, conversion rate)
TikTok Shop revenue and growth
Social commerce conversion rates and average order value Success in this role will be measured by:
Social media community growth and engagement rates