About the Company-

Laurentian University offers an outstanding life and career experience at the heart of a welcoming community. What’s more, it provides the opportunity to pursue a balanced lifestyle while enjoying all of the amenities of a mid-size city. Short commutes, hundreds of lakes, waterways and nature trails, a myriad of recreational, artistic, cultural and entertainment opportunities, all combine to make this an idyllic setting to grow and thrive. Offered on the university’s beautiful campus as well as remotely, Laurentian's broad range of programs has garnered top distinction by leading in graduate employment outcomes for more than a decade*.

This is your opportunity to join our team in a supportive, bilingual environment and contribute to our students’ success, as well as your own. The University’s diverse community and its focused efforts on its tricultural mandate embracing francophone and Indigenous cultures, deeply enrich the experience you can expect. Along with a competitive salary, eligible employees receive a comprehensive compensation package.

About the Position-

Position Title: Social Media Coordinator, Department of Digital Strategy

Position Number: L2064E-04TR

Group: LUSU

Full-Time Term Appointment until April 30, 2026

Salary: $31.31 - $35.86 per hour

Open until June 27, 2025 or sooner if a suitable candidate is found

Responsibilities-

Reporting to the Manager, Digital Strategy, the Social Media Coordinator contributes to Laurentian University’s social media strategy and day-to-day operations on a variety of platforms. The Social Media Coordinator will be responsible for creating, curating, and publishing content across our social media channels to support student recruitment and retention. Additionally, the coordinator will be responsible for managing social ad campaigns, engaging directly with our online communities, providing training, and reporting on key performance metrics. This role will require occasional work outside of regular business hours including some evenings and weekends.

• Creates, curates, and publishes social media content including video, images, and creative copy
• Appears on-camera in video and photos to create content for social media and the web
• Operate camera and related equipment to capture photos and video footage
• Creates and maintains a social media content calendar with input from stakeholders
• Regularly updates Laurentian University’s primary social media profiles
• Provides guidance and training to stakeholders across campus on social media platform best practices
• Supports creation of ad content and configuration for social ad campaigns
• Generates reports on key metrics for organic and paid social content
• Responds to social media comments and direct messages
• Captures and shares media assets from live events
• Fosters, supports, and grows the Laurentian social media coordinator community
• Occasionally work outside of regular business hours including some evenings and weekends
• Occasionally guide work study students; and
• Performs other duties as assigned.

Qualifications-

• Diploma or Bachelor's degree in Marketing, Communications, Multimedia Production, or other similar field.
• One (1) year of experience successfully managing one or more social media accounts
• Two (2) years of experience using various multimedia design tools (i.e., Canva, Premiere Pro, After Effects, etc.)
• Strong emotional intelligence and interpersonal skills
• Knowledge of multiple social media platforms
• Ability to work in a fast-paced environment
• Suitable knowledge of online marketing strategies and tactics
• High level of creativity
• Comfortable working with analytical tools and data
• Possess ability and willingness to learn new skills and software tools
• Knowledge of university community and the student lifecycle would be an asset; and
• Ability to work fluently (verbal and written) in both official languages, French and English, is required.

Laurentian University has adopted a formal Policy on Flexible Work Arrangements, which supports remote work plans based on operational considerations. At Laurentian University, we recognize that work-life balance is essential for both personal well-being and professional success. Our policy offers employees some flexibility to better balance personal needs while maintaining effective service delivery.

We are committed to fostering an inclusive workplace and operate in full compliance with all Provincial and Territorial legislation pertaining to Human Rights Codes and Accessibility requirements. To ensure continued compliance throughout the recruitment and selection process, we encourage candidates to disclose any accommodation needs they may have. Candidates must possess a valid work authorization to work in Canada. If employed by Laurentian University, it is the responsibility of the employee to maintain a valid work authorization throughout the duration of their employment.