Remote | Full-Time | 4–6 Years Experience

At Food Label Maker, we help food businesses navigate the complexities of nutrition analysis and labelling compliance through our SaaS platform. We work with thousands of brands globally — from startups to large manufacturers — and we’re growing fast.

We’re looking for a Social Media & Content Writer who can take ownership of our content across LinkedIn, Instagram, our blog, and email. The ideal candidate is a strong B2B copywriter with a solid understanding of SEO and social strategy, and ideally some familiarity with the food, regulatory, or SaaS space.

Responsibilities

• Plan, write, and schedule social media content for LinkedIn and Instagram
• Use AI writing tools to research, draft, and iterate content efficiently
• Write SEO-optimized blog posts that rank and generate high-intent traffic
• Conduct keyword research and content planning based on search trends
• Craft compelling case studies and customer success stories
• Create engaging email content for product updates, campaigns, and onboarding flows
• Align content strategy with marketing and product goals
• Contribute to the editorial calendar and refine brand tone and voice

Requirements

• 4–6 years of experience in B2B content writing or copywriting
• Strong SEO writing skills with proven results in organic traffic growth
• Experience growing B2B LinkedIn channels — increasing traffic, followers, and demo conversions
• Proficiency with AI writing tools (e.g. ChatGPT, Jasper, Copy.ai)
• Comfortable working independently in a remote environment
• Bonus: Familiarity with food regulations, food tech, SaaS, or labeling requirements in the US market

KPIs

• Growth in monthly organic traffic to blog content written and published by you
• Growth in LinkedIn engagement, followers, and traffic to demo or product pages
• Lead conversions and demo signups attributed to content (blog, email, or social)
• Email open and click-through rates for content campaigns and product updates
• AI-assisted content production volume and efficiency (output vs. time)

About the Team

We’re a remote-first, bootstrapped startup with a focused product and a global customer base. You’ll be part of a small, collaborative team with plenty of room to grow and make your mark.