Social Media & Content Strategist

San Francisco, CA

Job Description

Hey there! Are you a social media expert with a knack for all things fun and trendy?

We're a lively West Coast clothing brand on the lookout for a creative Social Media & Content Strategist to help us shine across the digital landscape! If you have a love of fashion, an eye for the latest trends, and a knack for crafting captivating content that speaks to a diverse crowd, we want to meet you!

Scope:

Reporting directly to our Creative Director, you will be responsible for taking our social media content to the next level by developing and executing comprehensive social media strategies. Your mission? Drive engagement, increase brand awareness, and support our overall marketing goals. This role requires a strong blend of creativity, analytics, and strategic thinking to craft compelling campaigns and manage our social media presence across platforms.

Key Responsibilities

Social Media Magic:

• Create and implement bold social media strategies that turn heads, increase followers, and get people talking!
• Curate and whip up high-quality, eye-catching content (think graphics, videos, and captions) for posts, stories and reels that vibes with our brand's personality across platforms like Facebook, Instagram, and TikTok.
• Engage with our community by responding to comments and messages like a pro, keeping our followers feeling loved and connected.
• Stay in the loop with the latest social media trends and utilize them in your strategies to keep us ahead of the game.
• Team up with our creative and marketing squads to make sure our social media initiatives are on point and aligned with our content calendars.
• Support in our influencer gifting program via ShopMy and amplify our reach by curating UGC content
• Keep an eye on what our competitors are doing—let's learn from the best and find new ways to shine!

Performance Tracking & Analysis:

• Dive into the numbers! Analyze and report on social media metrics, optimizing our campaigns for maximum impact and engagement.
• Prepare insights and reports that dazzle our stakeholders and help inform our future strategies.

Qualifications:

• Proven experience as a Social Media Strategist (or similar role)—you know your stuff!
• Deep knowledge of social media platforms and best practices (both organic and paid).
• Stellar writing and content creation skills.
• Experience with video editing software (like Adobe Premiere or Final Cut Pro) and graphic design tools (Canva, Adobe Creative Suite) is a must!
• Proficient in social media analytics tools (e.g., Google Analytics, Hootsuite) to track performance and trends.
• Familiarity with TikTok/Reels and the latest editing programs
• A creative thinker who can whip up unique content ideas that resonate with our audience.
• Strong project management skills—you're a wizard at juggling multiple projects under tight deadlines.
• A positive, resourceful attitude and the ability to think outside the box!

Bonus Points For:

• Experience in influencer marketing and partnerships.
• A retail or fashion background is a plus!
• A portfolio showcasing your previous social media campaigns.
• A degree in Marketing, Communications, or something similar (or equivalent experience).

Lastly, be ready to infuse fun into everything you do—our brand is all about good vibes! Some travel and non-standard hours might come into play, so flexibility is key. Ready to color outside the lines with us? Apply now!

Perks:

• Competitive pay and potential for equity compensation
• Flexible time off
• Health, Vision, and Dental Insurance available
• 401k with Matching
• Flexible Spending Accounts
• Parental Leave
• Wellness Allowance
• Cell Phone Reimbursement

Salary: 75,000 - 90,000 Annually

TO APPLY:

As we often say, cover letters are for the birds…

To apply, please shoot an email to [email protected] with the below:

• A thoughtful note on why you are a great fit for the brand + role (bonus points for creative submissions!)
• Samples of your social media/creative work
• Special request: pick your favorite brand who is killing it on the socials, and tell us why you’re obsessed.

If you are passionate about social media, creative content, and driving measurable results, we’d love to hear from you!