Copywriting: Write creative copy for brand activities, advertisements, social media content, etc., to ensure that the brand language is consistent and meets the needs of the brand positioning and target market.
Social media content management: Responsible for the content creation and release of brand social media platforms Instagram and tiktok, and regularly update brand content to maintain user interaction and brand exposure.
Content strategy planning: According to the brand goals and market demand, formulate the creative direction and strategy of brand content, and increase the brand's online exposure, fan interaction rate and customer engagement.
Social Media Interaction and Community Building: Interact with brand fans, reply to comments, monitor social media feedback, and build a positive brand community
Cross-departmental collaboration: Work closely with the creative team, PR team and marketing team to ensure that the content can support the brand strategy and marketing activities. 1、文案创作:为品牌活动、广告、社交媒体内容等撰写创意文案，确保品牌语言一致，且符合品牌定位和目标市场的需求。 2、社交媒体内容管理:负责品牌社交媒体平台Instagram、tiktok的内容创作和发布，定期更新品牌内容以保持用户互动和品牌曝光。 3、内容策略规划:根据品牌目标和市场需求，制定品牌内容的创作方向和策略，增加品牌的在线曝光率、粉丝互动率和客户参与度。 4、社交媒体互动与社区建设:与品牌粉丝互动，回复评论，监控社交媒体的反馈，建立积极的品牌社区 5、跨部门协作:与创意团队、PR团队及市场营销团队密切合作，确保内容能够支持品牌战略和市场活动。 Qualifications
Bachelor degree or above, overseas study background is preferred;
Excellent English communication skills, including written and oral communication;
More than 2 years of social media experience in international fashion brands, familiar with the operation logic of global social media platforms such as Instagram/TikTok;
Excellent copywriting skills, familiar with the copywriting style of international fashion brands. 1、本科以上学历，海外留学背景优先； 2、优秀的英语沟通表达能力，包含书面和口语沟通； 3、2年以上国际时尚品牌社媒工作经验，熟悉Instagram/TikTok等全球社媒平台的运行逻辑； 4、优秀的文案功底，熟悉国际时尚品牌文案风格。
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