Community Health Plan of Washington

Social and Digital Marketing Manager - Hybrid, WA

Seattle, WA, US

Hybrid
8 days ago
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Summary

**Working Each Day to Make a Difference**

At Community Health Plan of Washington, we're driven by our belief that everyone deserves access to quality health care.

More than 25 years ago, we made a commitment to improve the health of our communities by making quality health care accessible to all Washington state residents.

We continue that pledge today by providing affordable comprehensive coverage to more than 315,000 individuals and families throughout the state.

  • We are a local not-for-profit health plan in Washington State.
  • We are committed to keeping Washington families healthy.
  • We connect our communities to the health resources they need.
  • We provide access to high-quality care for our members.
  • We connect and empower our members through technology.
  • The Community Health Centers we partner with strive to support members with a comprehensive mix of medical resources in one convenient location.
  • Our partnerships with Community Health Centers and our extended provider network help us improve the health care delivery system.
  • To learn more about how you can make a difference working at Community Health Plan of Washington, visit**[www.chpw.org](http://www.chpw.org){rel="nofollow"}.

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**Social and Digital Marketing Manager**

***This is a hybrid position; we are open to any candidates that reside in Washington State. Occasional travel to Seattle may be needed.***

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** [About the role:]{.underline}**

The Social and Digital Marketing Manager will help strengthen our social and digital marketing campaigns and brand awareness among our key audiences. As the e Social Media and Digital Marketing Manager, you will collaborate with internal and external business partners across strategy, execution, and measurement, from driving overall engagement to working with our creative team to develop compelling content, to optimizing and analyzing performance. Join our Marketing Team as a channel expert, helping to define campaign strategies and metrics, and building the content assets to get us there. One day you're creating a video and the next you're managing paid social advertising on our channels and interacting with our online community.** **

**[Qualifications:]{.underline}**

**[Education & Prior Related Experience:]{.underline}**

  • Hold a bachelor's degree in social media, digital marketing, marketing, communications, journalism or equivalent combination of education and relevant experience
  • Have minimum five (5) years of experience, including specific responsibilities for social media strategy, content development and managing paid and organic social and digital media channels
  • Have a minimum of three (3) years of experience in marketing and sales operations supporting brand, driving growth, and increasing engagement with key social media platforms, their algorithms, unique audiences, and optimization
  • Have project management experience and the ability to strategize and develop campaigns in support of marketing and sales goals.
  • Have previous health care sector or regulated industry experience preferred.
  • Have an understanding and building social media KPIs and ability to interpret data and analytics.** **

**[Essential functions and Roles and Responsibilities]{.underline}[:]{.underline}**

Develops, implements, and maintains overall social media content strategy and campaigns that support the company's unique brand, marketing, sales and other organizational goals

Manages social media content across all platforms. Develops and maintains soci

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