Strong Web Analytics resource with good understanding of Google Analytics 4 and Adobe Analytics stack
Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses.
Solid understanding of how web analytics works and how to implement according to best practice guidelines
Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions.
Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience.
Experience of pulling relevant data from web analytics tools and transforming it into insights
Understanding of how the ad-serving technology works together to drive campaign performance
Job Description:
Key Responsibilities
Technical and technology skills
Ability to lead the client conversation, understand the requirement and help create BRD
Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch.
Ability to design, implement, and QA implementation of 3rd and 2nd party tracking via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch.
Ability to design, debug and implement enhanced eCommerce tracking via the data layer and within Google Tag Manager, Tealium iQ, and Adobe Launch.
Familiarity with Javascript (Vue and React frameworks) in order to support the design of custom data layer JSON objects for Websites, applications and digital touchpoints.
Familiarity with HTML and CSS to support DOM scraping based tracking and tagging.
Insight Generation
Working with market leading brands you will be responsible for delivering insight and strategic outputs that improve performance
In-depth analysis of web analytics data (Google Analytics, Adobe Analytics, Tealium IQ)
Analysis of media campaigns using Ad server data and beyond.
Understanding of attribution modelling and its impact upon media buying decisions
Data science and digital analytics
Apply critical thinking and statistics to help solve business and customer issues, identifying opportunities and helping drive business outcomes.
Use numerate and statistics to understand online behavior, applying critical thinking to strategy development for ideating changes for websites and digital media strategies.
Support CRO and hypothesis generation in both the Google and Adobe technology stacks
Product Development
Help develop and refine our insight proposition to clients to ensure we are delivering world-class services
The successful candidate will have the following skills:
Strong communication skills, with the ability to explain complex concepts in lay language.
Proficiency in developing detailed tag management solution designs.
Extensive experience in deploying and developing tracking solutions (tags) in Launch, GTM and Tealium IQ.
Good analytical skills ideally coupled with creative approaches to problem solving.
The ability to perform detailed statistical tests and analysis.
The ability to juggle several tasks at once and consistently deliver to high quality and to timescale
The ability to build and maintain strong working relationships internally and externally
Ability to ‘pick up and run’ with projects when necessary
Extensive experience in using Adobe Analytics and Google Analytics to create reports
Proven capability in analyzing offline (CRM) data and online data to develop actionable insights for the purposes of CRO and hypothesis generation.
Excellent statistics skills, with the ability to derive insights and logical conclusions from a variety of data types.
Strong knowledge of SQL, Google Bigquery, python and statistics.
Location:
Bengaluru
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
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