Words At Work seeks a full-time Senior Writer and Content Strategist to develop content, provide creative direction and produce a range of deliverables from web pages, white papers to teaser videos. Writing experience is required, preferably in an agency, creative services or media organization. Our firm has a long client list and a reputation for producing exceptional content on a wide range of topics, so being self-directed and curious is important.  

Responsibilities   

• Write all forms of marketing deliverables, including blogs, e-books, white papers, videos, web copy, ads, presentations, press releases and brand messaging documents   

• Think conceptually and provide creative direction/input for designers, developers and video teams  

• Research industry topics and stay current with trends that are relevant to our clients  

• Maintain strong client loyalty through customer service and strong creative/content  

• Consult with clients to develop brand awareness, demand generation and sales enablement strategies    

• Edit and proofread content created by other team members 

• Ensure all content aligns with brand guidelines, marketing objectives, and SEO best practices 

• Adapt writing style and tone to suit different clients, audiences, and formats 

• Conduct research to understand complex B2B products, services, and industries 

Qualifications   

• 5+ years of writing experience, preferably for B2B brands and at an agency 

• Concepting, strategic planning and messaging skills  

• Bachelor’s degree in Marketing, Communications, Journalism, English or a related field  • Understanding of social media distribution and its role in content strategy  

• Exceptional writing, editing, and proofreading skills across various content formats  

• Solid understanding of SEO principles and content marketing best practices 

• The ability to write well is the most important of these desired criteria