Who We Are

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who We Are Looking For

As Senior Strategist you will play a crucial role within the team, leading the development and execution of various strategic initiatives. This role requires strong analytical and story-telling skills, with the ability to translate complex data and research into actionable insights and compelling strategic recommendations.

The Senior Strategist will collaborate closely with cross-functional teams - including client services, creative, and analytics - to design, optimize, brief and test marketing campaigns across the customer lifecycle. The ideal candidate is equal parts detective and artist: innately curious, detailed and data-driven, with the imagination to spot meaningful insights and opportunities and transform them into customer-centric marketing communications that fuel business growth.

What You'll Do

• Work directly with clients at the outset of an assignment to define (or refine) the right opportunity and the right problem to solve.
• Develop communications strategies and plans across the customer lifecycle, including lead generation, customer acquisition, engagement, and retention.
• Conduct in-depth market research and competitive analyses to identify whitespace opportunities.
• Analyze consumer behavior, market trends, and industry data to inform messaging and channel recommendations.
• Collaborate with analysts and data scientists to mine insights from user- and campaign-level data.
• Develop and present compelling presentations and proposals to clients, effectively communicating strategic insights and recommendations.
• Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns and initiatives.
  
  

Who you are:

• Ambidextrous Design Thinker | You're an analytical, yet creative problem-solver who knows how to call on both sides of their brain to break down and tackle abstract problems.
• Proactive Doer | You're interested in not just doing the work but also helping define what the work needs to be. You're not the type to sit around and wait to be told what to do. You're the type of person who encounters a problem or opportunity and rolls up their sleeves to try and figure it out.
• Detail-Oriented | You hold your work to a high standard and see every deliverable as an opportunity to impress the client.
• Skilled Storyteller | You're able to persuasively deliver clear and engaging presentations that simplify complex ideas for any audience.
• Relentlessly Curious | An avid thinker and seeker of knowledge, with the keen ability to spot patterns and make connections. For you, an unanswered question is like an itch that must be scratched.
• Collaborative and Open-minded | You're an introspective thinker with a growth mindset who embraces a philosophy. You're a team player who values open and honest communication - eager to learn from and with your team.
  
  

What you'll need:

• 5+ years in brand strategy/communications planning, marketing consulting or advertising having worked across complex, fast-paced businesses.
• Previous customer journey work in digital is a must with telco experience a plus.
• Proven track record of developing and executing successful marketing strategies.
• Strong experience working alongside analysts and/or data scientists, analyzing and synthesizing various types of data into compelling insights, recommendations and test plans.
• Experience working in a progressive, creative- and data-driven agency environment that has embraced digitally-led thinking, customer-centric strategy and design principles as part of the core creative process.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work effectively in a fast-paced, collaborative environment.
  
  

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$60,000-$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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