INTRODUCTION:

University of the People (UoPeople) is the first non-profit, tuition-free, American, accredited, 100% online university. Today, UoPeople has over 152,000 students enrolled from more than 200 countries and territories, including 18,800 students who are refugees. Currently UoPeople is accredited by the DEAC and WASC accreditation.

We believe that higher education is a basic human right and that it can transform not only the lives of students, but also their families' lives, their communities, their nations, and, by extension, the world. See President Reshef’s TED talk when he announced the founding of the University.[ TED talk ]

UoPeople is an innovative university, and we welcome team members who bring creativity and innovation to their roles. We’re a fast-paced organization with remote teams all around the globe. If you’re a self-starter who wants to succeed alongside a passionate team, we’d love to hear from you!

UoPeople is supported by the generosity of individuals and foundations, including the Gates, Hewlett, Ford Foundations, Fondation Hoffmann, and others. The University has been covered by the New York Times, BBC, NPR, Times Higher Education, US News and World Report, and more. President Reshef’s TED Talk and Nas Daily interview about the University have 30 million views combined.

OVERVIEW:

As the leader of our brand across social platforms, you will shape the social media strategy to

increase reach and engagement. Managing a team of specialists, you’ll develop data-driven

strategies to inform our social media approach, foster meaningful connections with our global

audience, and be responsible for the execution and results of our efforts.

RESPONSIBILITIES:

• Develop social strategy and manage a team of specialists. Oversee day-to-day UoPeople social media channel operations: create social media content, propel channel growth, engage in active social listening and community management, and grow our brand ambassador and influencer programs
• Track performance KPIs and translate data into informed action plans.
• Collaborate with the AVP Strategic Growth to develop overarching social media and community strategies on existing platforms and expand to new channels
• Create monthly social media editorial calendar in alignment with overall brand social strategy in support of launches, brand events and other key initiatives
• Stay up to date on current and upcoming trends and innovations in the social media landscape and communicate these to management for implementation into strategy.
• Plan out graphics and video needs with production teams
• Conduct webinars with experts from the university, host live events on social
• Step in when needed to respond to comments and questions on our social channels.
• Seek opportunities to insert the brand into social conversation, whether around relevant trending topics/news or engaging with social influencers/other brands
• Research professional development opportunities for the social media team to stay ahead of the competition and continuously improve strategies

QUALIFICATION:

• Bachelor’s degree, preferably in marketing, business, or media.
• 7+ years professional experience, including 5+ years in social media community management.
• Data-driven mindset with the ability to demonstrate the value of social to the wider goals
• Creative skills for contributing innovative ideas. Ability to grasp trends in digital technologies and be proactive.
• Strong project management skills ensuring all deadlines are met and objectives are clearly communicated.
• Thrive in a fast-paced environment and possess a keen interest in the university mission.
• Willingness and capability to respond to critical issues on social, working across internal department leads (occasionally outside normal business hours