Our client is a global FMCG leader with a strong portfolio of iconic brands and a consistent track record in the Portuguese market. Known for innovation and a consumer-centric mindset, the company seeks a Senior Shopper Marketing Manager to reinforce its marketing leadership and drive excellence in in-store execution and shopper engagement.

Client Details

Our client is a global FMCG leader with a strong portfolio of iconic brands and a consistent track record in the Portuguese market. Known for innovation and a consumer-centric mindset, the company seeks a Senior Shopper Marketing Manager to reinforce its marketing leadership and drive excellence in in-store execution and shopper engagement.

Description

• Designing and executing the national shopper marketing strategy across key retail and digital channels;
• Leading the development of impactful in-store activations, promotions, and brand experiences tailored to the shopper journey;
• Collaborating closely with Sales, Trade Marketing, Category Management, and Brand Teams to ensure integrated plans that align with business objectives;
• Managing and mentoring a team of shopper marketing professionals, fostering performance and capability development;
• Overseeing agency partners and third-party suppliers to deliver excellence in execution and innovation;
• Monitoring campaign effectiveness, shopper insights, and market trends to continuously optimise strategies;
• Acting as a strategic partner for key retail customers and internal stakeholders;
• Driving projects related to omnichannel experience, digital activation, and retail media opportunities.

Profile

University degree in Marketing, Business Administration, Economics or a related field;
Minimum of 7 years' experience in Shopper or Trade Marketing within the FMCG industry;
Proven team leadership experience, with the ability to manage, coach, and develop high-performing teams;
Solid commercial acumen and a strategic mindset;
Strong analytical capabilities and comfort working with shopper data, sell-out reports, and category insights;
Excellent communication and influencing skills;
Fluency in English (mandatory);
Availability for immediate start preferred.

Job Offer

A highly visible, strategic role in a market-leading company;
Competitive salary package and benefits;
Dynamic work environment, with a culture that values collaboration, speed, and innovation;
Opportunity to shape and elevate the shopper marketing function at national level.