About

Please note this is a hybrid role from our Draper, Utah office.

NEOGOV is a fast-growing SaaS leader in the Public Sector with a mission to serve the people who serve the people . Our clients use our software to manage their employee lifecycle from hire to retire by streamlining processes in our centralized platform. We are passionate about technology, focused on customer success, and have an entrepreneurial environment where innovation is encouraged and rewarded.

NEOGOV is one of the top 50 fastest growing private software companies in the U.S. — Sound like a company you'd like to join? We are looking for top talent to make significant contributions to our products, technology, and customers.

As a Senior Product Marketing Manager (Sr. PMM) , you will transform NEOGOV and PowerDMS’ product portfolios into compelling stories that drive revenue through new sales and cross-sales. You will play a critical role in defining and refining product messaging and go-to-market strategies based on deep market and customer insight.

You will lead cross-functional initiatives, align stakeholders, and develop high-impact marketing campaigns, working closely with teams across Sales, Product, Enablement, and Customer Success. Your strategic storytelling and data-informed approach will ensure the right messages reach the right audiences at the right time.

What You Will Do

Strategic Product Positioning and Messaging

• Define and maintain product messaging frameworks that clearly communicate value and differentiation
• Establish NEOGOV’s voice in the market through thought leadership and strategic content
• Champion alignment of product messaging with overarching brand and business goals
  
  

Data-Driven Decision Making & Market Research

• Lead comprehensive market research and competitive analyses to identify opportunities and inform positioning
• Define TAM and ICP for assigned products; use analytics and customer feedback to guide marketing strategies
• Deliver actionable insights and post-campaign performance reviews
  
  

Go-to-Market Strategy & Execution

• Lead the creation of GTM strategies for feature and product launches
• Collaborate with leadership to align GTM plans with business objectives
• Develop internal and external collateral to support launches (e.g., one-pagers, demo scripts, case studies)
  
  

Campaign Management & Demand Generation

• Own and manage strategy briefs for integrated marketing campaigns
• Develop, lead, and iterate campaigns to drive lead generation and pipeline growth
• Leverage customer insights to inform campaign messaging and improve customer engagement.
  
  

Cross-Functional Collaboration & Enablement

• Collaborate with Sales, Product, and Customer Success to ensure aligned execution
• Support the enablement team by delivering targeted sales tools across the buyer journey
• Serve as a strategic advisor to internal teams on messaging, initiatives, and campaign alignment
  
  

Content Creation & Communication

• Write and guide content such as product pages, presentations, video scripts, and thought leadership assets
• Notify internal teams of new content and its purpose across the buyer’s journey
• Act as a key voice in shaping external communications
  
  

Who You Are

• A data-informed strategist with 5+ years of B2B marketing experience , preferably in SaaS, and 2+ years in product marketing
• A persuasive communicator and cross-functional leader who thrives in collaborative, fast-paced environments
• An empathetic marketer who understands customer needs and can translate them into strategic marketing execution
  
  

Additional Details

• Expected Travel: ~5-7 times per year (conferences, customer events, team offsites)
• Reports To: Director of Product Marketing
• Location: Hybrid - based out of Draper, Utah office
  
  

What NEOGOV Offers

• Competitive Wages
• Comprehensive Benefits package (medical, dental, vision, etc.) for full-time employees effective Day 1
• Generous PTO to support work-life balance
• 401K Matching
• 12-week Paid Parental Leave
• Autonomy to grow and find your career path with supportive leadership
• Company provided lunches and a kitchen fully stocked with snacks and drinks in the Draper office.
• Inclusive and diverse work environment
  
  

NEOGOV does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, protected military status, or other non-merit factors.