At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Principle Roles & Responsibilities / Accountabilities 主要职责/责任
(Major functions of the position)

‌Strategic Planning & Execution‌

• Oversee full lifecycle management of core product lines within the Central Marketing Department, lead the development and implementation of nationwide marketing strategies aligned with corporate objectives
  
  

‌Large-Scale Project Management‌

• Lead the planning, execution, and evaluation of nationwide marketing campaigns (e.g., academic summits, patient education programs, KOL collaborations), optimizing resource allocation and budget efficiency
• Establish standardized project management processes, monitor critical milestones, and facilitate cross-regional collaboration to ensure high-quality, on-time delivery
  
  

‌Market Insights & Decision Support‌

• Conduct in-depth market analysis based on industry trends, competitor dynamics, and customer needs, delivering actionable reports to support executive decision-making
• Design and optimize central marketing tools (e.g., DA materials, promotional assets) to empower regional teams with precise execution capabilities
  
  
  

‌Ophthalmology Product Collaboration (Preferred)‌

• For candidates with ophthalmology expertise: Lead related product strategy development and collaborate with medical teams to drive specialized academic promotion
  
  

‌Requirements:‌

‌Education‌

• Bachelor’s degree or higher in Pharmacy, Marketing, Business Administration, or related fields; MBA preferred
  
  

‌Experience‌

• 3-5 years of experience in the Central Marketing Department of a multinational pharmaceutical company, with proven success in leading nationwide marketing initiatives (quantifiable results required)
• Experience in ophthalmology, chronic disease, or specialty drug domains is advantageous
  
  

‌Core Competencies‌

• Expertise in product lifecycle management and cross-functional collaboration; adept at managing complex projects and crisis resolution
• Strong data-driven mindset and analytical skills, with proficiency in market research tools (e.g., IQVIA, IPSOS)
  
  
  

‌Preferred Qualifications‌

• Multichannel promotion experience in ophthalmology products;
• Established network of national KOLs
  
  

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.