JOB DESCRIPTION: SENIOR MARKETING & COMMUNICATIONS MANAGER

Location: Saint Paul, MN

Reports To: Managing Director w/ dotted line to Artistic Director  

Coordinates With: Communications Manager, Graphic Designer, Digital Content Manager, School Manager, Outreach Manager, Company Dancers, and Administrative Assistant

Employment Type: Full-Time

ABOUT BALLET CO.LABORATORY

Ballet Co.Laboratory is Minnesota’s largest professional ballet company and school. Serving more than 10,000 individuals annually, the organization challenges ballet’s “traditions to exclude” by creating new dance works and education programs that celebrate individuality. 

Founded in 2018 and led by Artistic Director Zoé Henrot and Managing Director Rachel Koep, Ballet Co.Laboratory is nationally recognized for reimagining how ballet is taught, created, and presented. Rejecting the notion that ballet must conform to a singular mold, the organization embraces dancers of all body types, gender identities, ethnicities, ages, and learning styles. 

With a dynamic ensemble of professional dancers, Ballet Co.Laboratory creates groundbreaking classical and contemporary ballet works. From bold reimaginations of ballet classics to original productions that illuminate new narratives, they merge technical excellence with storytelling that captivates and inspires today’s audiences. 

Beyond the stage, Ballet Co.Laboratory offers dance classes for all ages and skill levels, along with meaningful outreach programs that bring professional dance experiences to underserved communities. 

POSITION DESCRIPTION

Ballet Co.Laboratory seeks a strategic, creative, and results-oriented Senior Marketing & Communications Manager to lead the development and execution of its print and digital presence. This role will increase brand awareness, drive ticket sales, expand school enrollment, promote outreach programming, and steward donor engagement through compelling, mission-driven content. 

The ideal candidate thrives at the intersection of storytelling and data-informed strategy. They will bring a strong background in digital marketing and video content creation, along with excellent project management skills, a keen eye for design, and persuasive writing and presentation abilities. A deep understanding of audience development and a passion for the performing arts are essential.  This leader must be comfortable navigating both big-picture strategy and day-to-day execution.  

KEY RESPONSIBILITIES

Brand Strategy and Content Creation

• Uphold Ballet Co.Laboratory’s brand identity to enhance its reputation, visibility, and reach while always upholding the organization’s mission, vision, values, and goals. 

• Craft comprehensive marketing campaigns to attract diverse individuals’ engagement in performances, school programming, special events, and outreach activities. 

• Maintain a content calendar to ensure timely and strategic messaging across multiple platforms and departments. 

• Ensure collaboration and consistency across all departments’ marketing materials and platforms. 

•  Keep a pulse on emerging industry trends, consumer behavior, and various other innovations to inform strategic marketing decisions, keeping our brand at the forefront of the performing arts sector. 

Digital & Print Marketing 

• Lead digital and print media strategies focusing on storytelling and community interaction to foster organizational growth.

• Strategize and oversee paid advertising campaigns across Google Ads, Meta Ads, and other platforms to maximize public engagement.

• Conceptualize, storyboard, plan, shoot, and edit high-quality video/photo content tailored for various platforms and purposes. 

• Develop and manage email/postal mail marketing strategies, focusing on audience segmentation, list growth, and A/B testing. 

•  Manage and maintain the organization’s website, ensuring a user-friendly experience, fresh and engaging content, and a strong SEO performance to increase content reach to diversified populations. 

Public Relations and Community Engagement 

• Cultivate and steward relationships with print, broadcast, and digital journalists, influencers, and other media professionals to secure earned media coverage.

• Develop and implement comprehensive PR strategies to elevate awareness of Ballet Co. Laboratory’s programming and mission.

• Coordinate creative collaborations with community organizations and companies to expand the organization’s reach and impact. 

Market Research and Metrics

• Conduct market research, audience segmentation, competitor analysis, and patron feedback. Use data to understand the organization’s current perception, behaviors, preferences, and trends to inform/refine marketing strategies. 

• Develop various reporting tools for website traffic, social media engagement, digital ad performance, email opens, purchase conversations, etc., to measure metrics, analyze data, adjust strategies, report on campaign outcomes, and communicate ROI to stakeholders. 



• Track performance metrics (website traffic, social media engagement, digital ad performance, email opens, purchase conversations) to adjust strategies for continued growth and improved reach. 

QUALIFICATIONS AND SKILLS

·       5+ years experience in marketing, content creation, and communication development.

·       Strong storytelling skills, with an ability to craft visually and emotionally compelling narratives.

·       Ability to shoot and edit high-quality photos and videos for marketing purposes.

·       Expert user of Google Analytics, Meta Business Suite, and other advertising tools.

·       Excellent copywriting, editing, and public relations skills. 

·       Experience using and analyzing data in ticketing and other CRM databases.

·       Knowledge of performing arts audiences; understanding audience engagement and best practices. 

·       Strong ability to multitask and manage multiple projects in a fast-paced environment with attention to detail and deadlines.

·       Occasional weekend and evening availability (for performance weeks and special events/initiatives).

·       Background in dance is a plus.

COMPENSATION AND BENEFITS

·       Salary range: [$45,000 – $50,000], commensurate with experience.

·       Benefits include paid time off, professional development, free parking, tickets to performances, and free dance classes.

·       Hybrid work option (work from home Mondays, in office Tuesday – Friday).

HOW TO APPLY 

Submit a resume and cover letter to Rachel Koep (Managing Director) at [email protected] with the subject line “Senior Marketing & Communications Manager Application - [Your Name]” by Friday, May 2, 2025.