Marketing Data Analyst

A leading live-streaming platform with over 450M users in a $240B+ industry is seeking a Marketing Data Analyst to help drive growth and user engagement through data-driven insights.

Responsibilities:

• Analyze user behavior, campaign performance, and market trends
• Monitor KPIs to optimize acquisition and engagement strategies
• Build and maintain dashboards and reports for key stakeholders
• Collaborate with marketing, product, and data teams on strategic initiatives
• Apply advanced analytics (e.g., regression, cohort analysis) to identify growth opportunities
• Improve analytics processes and data quality

Qualifications:

• 5+ years in marketing analytics or business intelligence (B2C mobile app experience preferred)
• Advanced SQL skills; experience with Looker or Tableau
• Strong skills in statistical analysis and data storytelling
• Solid grasp of marketing strategies and customer segmentation
• Excellent communication and collaboration abilities
• Detail-oriented with strong problem-solving skills

Bonus:

• Experience with Google Cloud Platform (GCP)
• Proficiency in Python for data analysis and automation

Join a dynamic team pushing the boundaries of digital content and user engagement.