Responsibilities

• Expand our investment services user base and increase trader activity.
• Lead the marketing creatives and ideation. Develop creative briefs and direction to meet objectives for all advertising and public-facing communications.
• Manage & coordinate complex marketing campaigns with multiple involved internal and external stakeholders and dependencies and distribution through multiple channels.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly.

Qualifications

• Experience: 6+ years of experience, proven track record of successfully designing and executing demand generation strategies, preferably in the fintech or wealth management industry.
• Language: Excellent written and verbal communication in English, Cantonese, good command of Mandarin is a plus.
• Exceptional Writing Skills: Outstanding ability in writing clear, persuasive copy and communicating complex ideas effectively, with a keen eye for detail and narrative coherence.
• Collaboration and Communication: Ability to collaborate effectively with cross-functional teams, including business development, partnerships, and creative teams, while demonstrating excellent communication and presentation skills.
• Analytical Skills: Proficiency in data analysis and reporting, with the ability to interpret metrics, derive actionable insights, and optimize campaigns accordingly.
• Tech Savviness: Familiarity with marketing automation tools, CRM systems, and analytics platforms to streamline marketing processes and measure campaign performance.
• Results-Oriented: Results-driven mindset with a focus on achieving measurable outcomes, such as lead generation, conversion rates, and ROI.
• Strategic Thinking: Strong strategic mindset to develop and execute effective demand generation strategies aligned with business objectives and target audience segmentation.
• Adaptability and Creativity: Ability to identify new opportunities and trends, adapt to evolving market trends, think creatively, and experiment with innovative marketing tactics to drive impactful campaigns.
• Continuous Learning: Demonstrated commitment to staying updated on the latest marketing trends, tools, and best practices through self-learning and professional development activities.

Applicants who are not invited for an interview within the 8 weeks after submission of application may assume their applications unsuccessful. We may review applications received for suitability for other posts within the Company. All personal data provided will be treated in strict confidence and used strictly for recruitment related purposes only. We shall retain the personal data of unsuccessful applicants for a period of 24 months upon receipt of such application.