Purpose of the Role

The position will be responsible to increase the new car retails through exchange , improvise the re sale value of TML products & drive pre owned cars business in order to ensure profitability of channel partners , generate revenue for TML & build strong brand value in pre-owned car market Within overall strategic framework of TML PVBU.

Job Responsibility

• Exchange Business:
  
  

Monitor and analyse evaluations productwise for exchange.

Drive Retail of New Cars through Exchange conversions

Plan and execute exchange activities in co-ordination with sales team.

Conduct deal fail analysis and drive improvement in the conversion ratio for evaluations

Execute win-back strategy.

• TATA Motors Assured (Certified) Cars & Resale Value Management:
  
  

Plan & execute resale volumes for TATA motors assured

Monitor Refurbishment as per Evaluation and Certification of Cars for Warranty.

Assist Price Grid Development of new Gen Products

Execute & implement various initiatives along with relevant stakeholders to enhance resale value (RV) of TML products.

Resolution of customer complaints.

Capture consumer and market insights on pre-owned car business and communication to relevant stakeholders

• Used Car Sales:
  
  

Plan & execute resale volumes for All Brand Cars

Implement Digital Strategy and initiatives to promote digital sales

Ensure Proper Inventory management as per norms to drive increase in dealer profitability

Timely Evaluation of Media Allocated cars for liquidation at best prices

• Accessories Business:
  
  

Drive Offtake and Retail volumes of Accessories Business as per monthly plans

Monitor and analyse model/product wise Sales for improving per car penetration

Driving Sales orders from dealers as per monthly schemes and plans

Handling customer complaints and redressal through warehouse

• Business Capability & Process Enablement for TMA & Accessories Business:
  
  

Drive enhancement of TMA business network through TMA outlets and broker network

Driving Dealer Manpower recruitment as per business requirements

Business Reviews and Training/certification of dealerships as per business requirement

Monthly capturing of competition and market information to support business strategy

Proper Explanation of monthly schemes to dealer manpower

Ensure Exchange/TMA and Accessories Business policies are implemented at dealers

Verification of Exchange Claims as per policy

Ensure compliance of CRM business process

Stakeholder Profiles & Nature of Interactions

Internal

Sales Team

Progress & Scheme communication, Dealer issues from sales team.

Corporate & Fleet

Market specific activities/ special schemes, Customized requirement on resale & buyback

Emerging Market

Rural Market specific activities/special schemes, Customized requirement on resale & buyback

Service Marketing Team

Order placement & follow up

External

Channel partners

Market information, schemes ,targets, training & Claim settlement.

Customers

Complaint resolution and scheme promotions

Desired Candidate Profile

• Education Btech or Post Graduate in Sales & Marketing
• Relevant Experience :3 - 12 Years (preferable from pre owned car business)
• Strong Direct Sales Experience in Automobile, FMCD etc industries.
• Understanding of the Sales Support Cycle
• Ability to engage with customers and strive for desired outcome
  
  

Skills & Competencies

• High on self-initiative and drive
• Effective communicator – verbal and written
• Interpersonal Skills
• Networking Skills