Role & Responsibilities:

• Conduct thorough market research and analysis to uncover insights that inform the development of effective advertising strategies.
• Lead and/or involve in the development of strategic briefs that guide creative teams in the ideation and execution of impactful campaigns.
• Ensure that strategic plans align with client objectives, target audience insights, and market trends.
• Utilize data-driven insights to inform strategic recommendations and optimize campaign performance.
• Stay informed about industry trends, emerging technologies, and new tools that can enhance the effectiveness of account planning processes.
• Build and maintain strong relationships with client, understanding their business goals, challenges, and market dynamics.
• Participate in strategic discussions with client, providing insights and recommendations that drive effective advertising strategies.
• Partner and collaborate with other teams, including Creative, Client Servicing to ensure seamless integration of strategic plans.

Skills & Competencies:

• Graduate/Post-Graduate in Marketing, Advertising, Business, or a related field with 5+ years of experience in strategic planning within a mainline advertising agency.
• Proficiency in utilizing data and analytics to drive insights and decision-making.
• Understanding of market research, consumer behavior, and advertising trends.
• Strong interpersonal and people management skills.
• Ability to think creatively and strategically to solve complex business challenges.
• Executive level presentation and communication skills to lead and hold senior level client interactions.