Key Responsibilities

We are looking for a talented professional to drive our performance marketing and CRM marketing across different programs of Great Lakes Chennai and Great Lakes Gurgaon. The ideal candidate will be responsible for developing, implementing, and optimizing marketing strategies to attract and retain prospective students. Responsibilities would include:

1. Planning, designing and executing online customer acquisition campaigns
2. Scaling and managing PPC and PPM campaigns across multiple channels like Google, Facebook, LinkedIn, etc.
3. Working in conjunction with the admissions team to plan and execute large scale marketing campaigns as per program requirements and counsellor feedback
4. Measuring and analyzing metrics of the entire admissions funnel, and optimizing campaigns accordingly
5. Planning email, SMS, WhatsApp communication to increase the retention of prospective students
6. Optimizing the campaign landing pages and relevant website pages for better conversions
7. Creating and maintaining dashboards for tracking the campaign performance across marketing channels

Ideal Candidate Profile

• 3-5 years of experience in executing online customer acquisition campaigns and CRM marketing campaigns
• Excellent working knowledge of ad platforms like Google Ads, LinkedIn, Facebook etc.
• Experience in analyzing campaign performance and presenting dashboards using business intelligence tools
• Go-getter attitude – taking complete ownership of the targets and campaign performance
• Market intelligence around the best practices & current trends
• Excellent communication and presentation skills