Role Summary

The Senior Manager of MIS Sales Operations & Analytics will be responsible for managing the sales operations, ensuring timely and accurate reporting, data analysis, and performance tracking. This individual will collaborate closely with cross-functional teams to improve sales processes, enhance data-driven decision-making, and support the growth strategy. The role involves a strong focus on data management, business insights, and operational efficiency.

Key Responsibilities

• MIS and Reporting
• Develop, implement, and maintain an effective MIS system for sales data tracking and performance monitoring.
• Generate accurate, comprehensive, and timely sales reports including daily, weekly, and monthly reports for senior management and field teams.
• Create detailed sales dashboards to track key performance indicators (KPIs) and business metrics.
• Monitor sales forecasts, budgets, and operational performance against targets.
• Data Analysis & Insights
• Analyze sales data to identify trends, opportunities, and areas for improvement across sales channels and products.
• Provide actionable insights to senior management on sales performance, market trends, and competitive positioning.
• Work with regional sales teams to drive data-driven decision-making.
• Conduct in-depth analysis of customer segments, product performance, and geographic sales to optimize strategies.
• Sales Operations
• Manage end-to-end sales operations, including sales planning, PJP (Planned Journey Plan) tracking, and field force effectiveness.
• Collaborate with the sales teams to optimize field productivity through effective route planning and market coverage.
• Coordinate with supply chain and finance teams to ensure accurate demand planning and order fulfillment.
• Implement and manage SFA (Sales Force Automation) systems for seamless tracking of field activities and sales efficiency.
• Process Optimization
• Review and refine sales processes to improve accuracy, speed, and customer satisfaction.
• Develop, document, and ensure adherence to SOPs (Standard Operating Procedures) for sales operations and reporting.
• Identify and recommend solutions to streamline sales workflows and reduce operational bottlenecks.
• Leadership and Team Management
• Lead, mentor, and develop a team of sales operations and MIS professionals.
• Foster a collaborative culture within the sales operations team and with cross-functional teams.
• Ensure continuous learning and development for the team to keep up with industry best practices.
• Compliance and Governance
• Ensure all sales processes and data handling practices comply with company policies and local regulations.
• Monitor sales operations for data integrity, accuracy, and security.
• Develop and implement internal controls to minimize risks in sales reporting and data management.
  
  

Key Skills And Qualifications

• Educational Background: Bachelor's degree in Business Administration, Finance, Information Systems, or related field. MBA or advanced degree is a plus.
• Experience: 8+ years of experience in sales operations, MIS, or analytics, preferably in FMCG, retail, or related industries.
• Proficiency in sales reporting tools and ERP systems.
• Advanced skills in Excel, Power BI, Tableau, SQL, or other data visualization tools.
• Experience with CRM and SFA tools like Salesforce or KEKA.
• Analytical Skills: Strong ability to interpret data, identify trends, and provide insights that drive business decision
• Leadership: Proven experience in leading teams and managing cross-functional collaboration.
• Communication :Excellent verbal and written communication skills, with the ability to present data in a clear and concise manner to all levels of the organization.
• Problem Solving: Strong problem-solving skills with a focus on continuous improvement.