Make your mark for patients Are you passionate about making a difference in the lives of patients with rare diseases? Join us as the Senior Manager, Marketing for our rare epilepsy portfolio in North America. This position can be located in our corporate headquarters in Atlanta, GA or our Raleigh, NC office. About the Role You'll drive the development and execution of strategic marketing initiatives to increase adoption and long-term use of our treatment for Rare Epileptic Encephalopathies, including Dravet Syndrome, Lennox-Gastaut Syndrome, and future indications. This role is pivotal in leading engagement strategies that connect with healthcare professionals across diverse settings - from hospitals and retail to long-term care environments - ensuring our message reaches those who need it most. What You'll Do HCP Strategy & Execution * Develop and lead integrated HCP marketing strategies across multiple channels and settings * Drive tactical execution from concept to deployment, including content development and internal approvals Cross-Functional Collaboration * Partner with Patient Services to optimize communication of the ONWARD program to HCPs, office staff, and caregivers * Collaborate with the AES (Account Engagement Strategy) team to develop effective field promotional tools * Align with the Long-Term Care team to support channel-specific needs and message consistency Campaign Leadership * Lead Planning of Action (POA) efforts from strategy to field execution * Develop and manage promotional programs and marketing resources to support field team success Insights & Field Support * Gather field insights and analytics to refine messaging and optimize engagement programs * Keep the field team energized and well-informed about marketing tools and services Brand and Budget Stewardship * Contribute to annual brand planning ensuring all initiatives align with brand CSFs and objectives * Manage budgets and vendor relationships, ensuring timely accruals and accurate spend tracking Caregiver Engagement * Collaborate with the Caregiver Marketing Lead to support caregiver-focused messaging in HCP offices, including leveraging caregiver testimonials Who You'll Work With You'll be a core member of a highly collaborative cross-functional team, partnering closely with: * Patient Services * Field Sales and Account Engagement Strategy teams * Medical Affairs * Market Access * Caregiver Marketing * External agencies and vendors Interested? For this role, we're looking for the following education, experience, and skills Minimum Qualifications: * Bachelor's degree required * Minimum of 8 years in healthcare/pharma with a focus on HCP marketing or sales * Minimum of 2 years of experience in rare disease and/or specialty drug commercialization * Strong operational marketing and project management experience (2+ years) Preferred Qualifications: * MBA or advanced degree * 6 years of marketing experience with leadership responsibilities * Experience with REMS and boxed warning products * Background in CNS or neurology therapeutic areas * Strategic thinker with strong analytical and decision-making skills * Excellent interpersonal skills and emotional intelligence * Strong multitasking, time management, and proficiency in Microsoft Office and Teams * Solid understanding of the U.S. healthcare system and payer landscape Internal applicants should be in their current job for at least 12 months, must meet performance standards and are not on formal corrective/disciplinary process (PIP), warning, final warning, or compliance warning letters within the last 12 months. Please inform your Manager or your Talent Partner before applying to any internal job opportunities. UCB is an equal opportunity employer. All qualified applicants will receive equal consideration for employment without regard to race/ethnicity, color, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [email protected] for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel. Requisition ID: 90356 Recruiter: Kelly Dickinson Hiring Manager: Bipan Singh Talent Partner: Mauricio Miranda Job Level: MM II Please consult HRAnswers for more information on job levels.