Overview

We are seeking a seasoned Senior Manager of Brand Strategy & Development to lead our efforts in understanding and capitalizing on the unique dynamics of the Chinese consumer market. This role will be instrumental in developing and executing the Chinese Consumer Business (CCB) strategy for the whole China region across China mainland, China Hong Kong, Travel retail in Singapore, including medium and long-term plans, and ensuring the effective implementation of integrated marketing communications. The successful candidate will be a strategic thinker with a deep understanding of consumer behavior, market trends, and business operations.

Key Responsibilities:

1. Lead the team to provide insightful analysis on Chinese consumers, markets, and business to build up CCB strategy.
2. Develop and execute CCB strategy, including medium-term and long-term plans, in collaboration with the CCB head.
3. Oversee the development and implementation of promotion strategies, taking into account consumer, market, and business situations.
4. Lead concrete actions with local marketers in the region to achieve strategic goals and drive business growth.
5. Act as a guide for regional marketers to develop effective IMC strategies based on the overarching brand strategy.
6. Lead discussions with regional markets to maximize positive synergy and alignment with the overall brand strategy.
7. Conduct market research and analyze consumer behavior to inform brand strategy and positioning.
8. Communicate and implement strategies effectively, from concept to execution.

Qualifications:

1. Bachelor’s degree or above in Marketing, Business Administration, or a related field; an MBA or equivalent advanced degree is preferred.
2. A minimum of 8 years of progressive experience in consumer marketing, with a focus on strategy and IMC planning.
3. Proven track record of leading teams and driving strategic initiatives in a multinational or multicultural environment with various stakeholders;
4. Deep understanding of the Chinese consumer market, including cultural nuances and consumer behavior.
5. Strong analytical skills with the ability to interpret complex data and draw actionable insights; strong problem-identifying capabilities and develop strategies that drive results.
6. Excellent written and verbal communication skills in English and Mandarin, excellent presentation skills.
7. Experience in developing and executing brand strategies that drive business growth and market share.

Preferred Qualifications:

1. Experience in the beauty, consumer insight, consulting industries
2. Expertise in digital marketing, social media, and e-commerce.
3. A track record of successfully implementing large-scale marketing campaigns and strategies.
4. Familiarity with international business practices and cultural differences.