Description
Position at GroupM
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com .
Role Summary & Impact
The Senior Investment Associate handles day to day management (negotiating, managing and executing) of the digital and integrated video spend and negotiations for their assigned clients. You will provide strategic market insights, trends and pricing benchmarks, oversight and management of spending across major vendors while monitoring client budgets and adherence to KPIs. Work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy. As the Senior Associate, Client Investment, you will implement media negotiations and buying/activation for one or more assigned accounts. You will provide strategic market insights, trends and pricing benchmarks, oversight, and manage spending across major vendors while monitoring client budgets and adherence to KPIs. You will also work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy.
Key Responsibilities
* Integrate with the Communication/Strategic Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
* Participate in vendor RFP selection
* Help manage RFP process (all digital channels, where applicable)
* Help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of assigned account(s)
* Demonstrate better pricing, efficiencies, and impact by consolidating buys across partners, Agency and GroupM
* Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
* Develop Partner Scoring Model (ranking for buy development)
* Gain approval for all supply sources on tactical buys internally
* Develop tactical buy with larger Investment team
* Assist the Associate with entering the partner buys into Buy platforms, sending out IO/Contracts and preparing campaign for launches (trafficking, setting up ad serving, etc.)
* Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurring
* Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations
* Create Partner POVs
* Keep current on partner and marketplace innovations, ad models, and technologies
* Proactive in following up on client team requests with a key awareness of client deadlines
* Follow key investment tenets around KPIs
* Actively participate in department projects/committees
* Estimate, update and adjust all ratings per demographic, per quarter.
* Analyze upfront network proposals and create recommendation books.
* Issue order letters.
* Negotiate all rates, special placement and added value per the determined strategy.
* Negotiate optimum buys in terms of cost efficiency, goals delivery and vendor agreements.
* Ensure the documentation of all negotiations, makegoods and credits.
* Ensure the accuracy of Donovan inputting, buys and order forms.
* Analyze buy performance, i.e. post-buys, positioning reports.
* Collaborate with Analytics to identify and activate buy optimizations
* Track media expenditures to ensure agency and budget compliance.
* Manage monthly billing
* Run commercial time period rotation and pod position reports.
* Oversee management of commercial inventory allocation and maintenance process, including monitoring audience delivery, and negotiating makegoods.
* Maintain communication with Communications Planning team to ensure timely delivery of requests.
* Maintain working relationships with vendors to ensure quality buys.
* Collaborate with the media team members to resolve media billing issues.
* Attend media presentations internally and outside the Agency.
* Maintain up to date knowledge of the national broadcast marketplace and its opportunities.
Requirements
* Bachelor's degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
* 1+ years of prior digital or Video investment experience desired
* Assist the Associate and help guide them on their roles and responsibilities, their workload and development
* Build and maintain strong relationships with media, technology, analytics and GroupM teams as well as media and technology publishers
* Foster camaraderie within the Investment team and with all key stakeholders they support
* Educate media teams on the investment process
* Provide guidance to team members and nurture/promote team environment
* Train employees on tools and best practices
* Be capable of working successfully within a team as well as independently
* Thorough understanding of the media landscape and fast-moving digital trends
* Strong quantitative and analytical/results-oriented skills
* Solid negotiation skills and tactics
* Excellent verbal and written communication skills
* Ability to work in a team environment that promotes collaboration
* Adept at communicating effectively across all levels
* Ability to multi-task, work successfully with teams, and work under pressure
* Excellent time-management and follow-through skills
* Advanced proficiency in Excel with intermediate PowerPoint and Word skills
* Strong understanding of interactive research tools
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $45,000 to $100,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
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