About LAUGFS Holdings Limited:

LAUGFS Holdings Limited is one of Sri Lanka’s largest and most trusted diversified business conglomerates. Founded in 1995, we have expanded to encompass 20 companies locally and internationally, with a strong presence in power and energy, retail, industrial services, leisure, and logistics. As a pioneer and leader in multiple sectors, we are dedicated to delivering quality and innovative solutions to our customers.

We are currently looking for a dynamic Senior Executive – Marketing Communications to join our growing team and contribute to the success of our automotive brands: LAUGFS Lubricants, LAUGFS Car Care, and LAUGFS Eco Sri.

Key Responsibilities:

• Trade Execution & Merchandising
• Implement in-store promotions and merchandising activities to enhance product visibility and drive sales.
• Oversee installation of merchandise displays, outlet branding, and POS materials.
• Ensure consistent and impactful brand presence across retail touchpoints.
• Brand Activation & Events
• Plan and execute product launches, promotional events, and mobile branding initiatives.
• Collaborate with sales teams for seamless on-ground activation and engagement.
• Supply Chain & Supplier Coordination
• Coordinate with supply chain teams and external vendors for timely delivery of marketing materials and giveaways.
• Outdoor Branding & Advertising
• Manage the planning and execution of outdoor branding campaigns, including billboards and signage.
• Work with advertising vendors to ensure optimal placement and visibility.
• Competitive Analysis & Market Monitoring
• Track competitor activities and market trends to identify new opportunities.
• Provide regular insights and recommendations to improve marketing strategies.
• Documentation & Administration
• Manage PR/PO processes and maintain accurate records of all marketing activities.

Candidate Profile:

• A degree or professional qualification in Marketing, Business Management, or a related field.
• 2-3 years’ experience in brand activation, trade marketing, or field marketing (FMCG/retail experience preferred).
• Excellent coordination, communication, and multitasking skills.
• Strong attention to detail and a proactive, hands-on attitude.
• Willingness to travel for field executions and events.

Why LAUGFS?

• Work with a leading and innovative brand in Sri Lanka’s diverse business landscape.
• Opportunities for career growth and development.
• Competitive compensation and a dynamic, collaborative work environment.

How to Apply:

Interested candidates should send their CV to [email protected] or apply directly through LinkedIn within 10 working days of this notice, with the position applied for in the subject line.