Job Description Overview: The Senior Digital Marketing Specialist - eCommerce will lead the development and execution of data-driven digital advertising campaigns that drive traffic, maximize ROI, and enhance brand visibility across multiple platforms. These campaigns will primarily focus on media buy placements and digital advertising in various ad platforms, including eCommerce platforms and social platforms such as Google, Meta Ads, and AMS. We're looking for someone with excellent organizational and multitasking skills to manage ad campaign briefs, strong copywriting abilities for impactful ads, and a good understanding of current digital advertising trends and platforms. Essential Duties and Responsibilities: * Manage Media Buying & Paid Campaigns: Oversee the setup, optimization, and management of paid media campaigns, including web advertising, display ads, and banner placements across multiple platforms, such as Google Ads, AMS (Amazon Marketing Services), and third-party websites. * Monitor Performance & Optimize Campaigns: Continuously monitor performance across all platforms, analyze results, and implement adjustments to improve CTR, ROAS, and overall performance. * Collaborate with the Design Team: Work with the design team to develop engaging graphic assets optimized for each advertising platform and tailored to users at different stages of the funnel. * Execute Email Marketing Campaigns: Liaise with internal teams to help execute email marketing campaigns, ensuring content aligns with business goals, best practices in personalization, and segmentation. * Stay Ahead of Trends: Stay up-to-date with the latest trends and changes in paid media, e-commerce advertising, and AMS tools to improve campaign performance. * Report and Analyze Results: Prepare performance reports and insights on paid campaigns, providing actionable recommendations for improvement. * Budget Management: Ensure all campaigns are executed within budget, while maximizing ROI through strategic media buys and ad placements. Knowledge and Skills: * Excellent Communication Skills: Strong written and verbal communication abilities, with a focus on writing engaging ad copy for web and display ads. * Experience in Paid Media: 2+ years of experience managing paid media campaigns, particularly web advertising, display ads, and AMS platforms (Amazon Marketing Services). * Strong Analytical Skills: In-depth knowledge of media buying, performance metrics (CTR, CPC, ROAS), and platform-specific optimization strategies. * Creative Problem-Solving: Proven track record of solving complex challenges and achieving measurable results in a fast-paced, dynamic environment. * Collaboration & Planning: Strong communication, collaboration, and planning skills, with meticulous attention to detail. * Adaptability: Self-starter who thrives in ambiguity, seeks opportunities for improvement, and is flexible in a constantly evolving environment. Required Qualifications: Years of Education * Bachelor's degree in Marketing, Digital Marketing, Analytics or a related field Work Experience * 5-7 years of Social or Digital Marketing experience (IT related field) * 5-7 years experience with Paid Media on Google, Meta ads, and AMS platforms Preferred Qualifications: * Strong understanding of technology, particularly PCs and PC components (motherboards, graphics cards, etc.) * A strong passion for using data to enhance performance and achieve meaningful results is preferred * Proficiency in Excel for data analysis, budget management, and campaign performance tracking * Google Analytics Individual Qualification (GAIQ) certification or similar certification in Google Analytics is a plus Working Conditions: * Office Only: Typically works in an office environment * Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time * 10% domestic travel to events, tradeshows, and conventions $80,000-$130,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.